GTM Associate PM – Gaming Peripherals (Hybrid)

ASUS Computer International; California; Hybrid; USD 72,000 - 85,000; Full time

Job summary

ASUS Computer International in California seeks a GTM Associate Product Manager for Gaming Peripherals (keyboards, mice, headsets). You will execute go-to-market strategies, support product launches, and coordinate cross-functional initiatives across North America to drive awareness, engagement, and sales.

Collaborate with Product Management, Marketing, Sales, PR, Media, and partners; manage content marketing programs, influencer outreach, and channel advertising.

Qualifications

• Bachelor's degree or higher required.
• 3+ years in product/channel/PR marketing, preferably gaming peripherals or consumer electronics.
• Proficiency with AI productivity tools (Claude/ChatGPT) for research and content generation.

Responsibilities

• Facilitate product strategy that supports brand goals across the marketing/sales funnel.
• Maintain deep knowledge of gaming peripherals and competitive positioning.
• Partner with Product Management, Sales, PR, Media, KOL/Influencer, and Digital teams to support launches and marketing initiatives.
• Manage cross-channel content marketing programs and translate briefs into customer-facing content.
• Develop and execute retail, e-tailer, and channel marketing programs (co-op, AMS, A+ content).
• Analyze sales/marketing/e-commerce data to generate actionable insights.
• Leverage AI tools to improve market research, content development, and reporting.

Skills

Product marketing

Channel marketing

Public relations

Education

Bachelor's degree or above

Tools

SQL

Power BI

Tableau

Claude/ChatGPT

Job description

ASUS Computer International in California seeks a GTM Associate Product Manager for Gaming Peripherals (keyboards, mice, headsets). You will execute go-to-market strategies, support product launches, and coordinate cross-functional initiatives across North America to drive awareness, engagement, and sales.

Collaborate with Product Management, Marketing, Sales, PR, Media, and partners; manage content marketing programs, influencer outreach, and channel advertising.