GTM Creative Director, Devices Brand Studio

Amazon

Seattle (WA)

On-site

USD 180,000 - 244,000

Full time

4 days ago

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Job summary

Amazon's Device Brand Studio seeks a Head of GTM Creative to lead launch campaigns and product storytelling across channels for Amazon Devices. You will guide a creative team of directors and designers, translating brand strategy into cohesive launch narratives from hero videos to store pages.

Collaborating with product marketing, GTM, PR, media, and retail, you will set creative direction for large programs, define platforms and campaigns, and mentor the team to deliver world-class experiences

Qualifications

10+ years experience across agency, studio, production company, or in-house with focus on retail/exhibitional design.
Bachelor's degree in Design, Architecture, or equivalent design-related field.

Responsibilities

Own creative direction for GTM launch campaigns across large Amazon Devices programs, from concept through in-market execution.
Set the creative strategy for how new products come to market, across launch platforms and retail moments.
Partner with product marketing and GTM to translate requirements into creative that performs.
Build trust and credibility with stakeholders and executives.
Advocate for the customer through the launch narrative and integrate research into the process.
Extend the reach by collaborating with internal/external teams and production partners.