GTM Commercial Programs Lead, Data Practice, Google Cloud

Google; Boulder (CO); On-site; USD 164,000 - 239,000; Full time

Job summary

Google Cloud is seeking a GTM Programs Lead for the Data Practice to architect and drive commercial frameworks and incentive programs that accelerate migrations of databases and data analytics workloads. You will operate at the intersection of sales strategy, product engineering, finance, and operations to scale programs globally.

This role focuses on defending data workloads in a dynamic market, partnering across Product, Finance, Legal, and Sales, and enabling customers to adopt modern cloud

Qualifications

• Bachelor's degree or equivalent practical experience.
• 7 years of GTM strategy, commercial program management, business development, or related experience in enterprise software/cloud tech.
• Experience with executive-level clients or stakeholders.
• Experience designing or managing cloud commercial frameworks or migration funding programs.
• Experience supporting cloud data portfolios.
• Experience designing and executing GTM programs from concept to global launch.

Responsibilities

• Drive end-to-end commercial strategy and execution for the Data Practice’s global program portfolio.
• Build incentive models and analyze landscapes to craft counter-strategies for migrations.
• Collaborate with sales operations, finance, product, and regional GTM leads to align programs.
• Translate field friction into system backlog requirements with Product and Engineering teams.
• Establish program-level performance frameworks tracking pipeline, ROI, and GTM health.

Skills

GTM strategy

Program management

Executive stakeholder engagement

Cloud data platforms

Data analytics portfolios

Education

MBA or advanced business degree

Bachelor's degree

Tools

BigQuery

Snowflake

AlloyDB

Databricks

Cloud SQL

Job description

The application window will be open until at least August 27, 2026. This opportunity will remain online based on business needs which may be before or after the specified date.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Austin, TX, USA; Atlanta, GA, USA; Boulder, CO, USA; Chicago, IL, USA.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 7 years of experience in go-to-market (GTM) strategy, commercial program management, business development, management consulting, or sales operations within the enterprise software/cloud technology industry.
• Experience working with executive-level clients or stakeholders.
• Experience designing, executing, or managing cloud commercial frameworks, consumption-based incentives, or migration funding programs.
• Experience supporting cloud databases, data warehousing, or data analytics software portfolios.
• Experience designing and executing GTM programs or commercial incentive frameworks from concept to global launch.

Preferred qualifications

• MBA or Advanced degree in business, finance, or a related field.
• Experience with complex enterprise contract structuring, committed usage discounts (CUDs), subscription-like savings plans, or cloud-migration funding mechanisms.
• Deep understanding of the enterprise data migration lifecycle, including data assessment, schema conversion, and transition models.
• Strong familiarity with modern data platform architectures and databases (e.g., BigQuery, Cloud SQL, AlloyDB, Snowflake, Databricks, Oracle, or SQL Server).
• Exceptional collaboration and stakeholder management skills with the ability to influence cross-functional, matrixed teams across Product Management, Finance, Legal, and Sales in a fast-paced environment.

About The Job

Google Cloud helps millions of organizations empower their employees, serve their customers, and build what’s next for their business. Our products are engineered for security, reliability, and scalability, running from infrastructure to applications, devices and hardware, and with a fully integrated AI stack. Our teams are dedicated to helping our customers and partners see the benefits of our technology come to life.

The GTM Programs team for Google Cloud delivers an integrated portfolio of commercial programs that drive profitable customer acquisition and growth. It sits within Global Practice GTM, a central organization that owns the development and activation of go-to-market plans across all product areas for Google Cloud. GTM Programs is a team of builders who are able to create new programs, offers, and engines to drive business impact at a global scale.

As the GTM Programs Lead for the Data Practice, you will be the strategic architect behind the commercial frameworks and incentive programs that drive Google Cloud’s database and data analytics migrations. Sit at the intersection of sales strategy, product engineering, finance, and operations, you will design and execute scalable GTM programs that help enterprise customers modernize databases, migrate legacy data warehouses, and adopt cutting-edge cloud data and AI platforms.

In this role, you will play a pivotal part in accelerating business growth, defending key data workloads from dynamic market competition, and transforming how customers commit to and consume Google Cloud's data ecosystem.

Google Cloud accelerates every organization’s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $164000 - $239000 (USD) + 20% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Drive the end-to-end commercial strategy and execution for the Data Practice’s global program portfolio, prioritizing databases, data analytics, and AI-attached data workloads.
• Build comprehensive incentive models and analyze competitor landscapes to craft strategic commercial counter-strategies that defend and accelerate enterprise migrations.
• Collaborate closely with sales operations, finance, product, and regional GTM leads to aligning commercial programs, and engage ecosystem partners as team multipliers for migrations.
• Gather regional feedback on manual bottlenecks and translate field friction into structured system requirements for system feature backlogs with Product and Engineering teams.
• Establish robust, program-level performance frameworks to track leading indicators (e.g., pipeline generation), lagging metrics (e.g., Won Return on Investment (ROI)), operational efficiency, and overall GTM health.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .