GTM Associate

Profound; San Francisco (CA); On-site; USD 72,000 - 88,000; Full time

Job summary

Profound is seeking a GTM Associate to drive outbound prospecting, book high-quality meetings, and shape how customers first experience Profound. You will collaborate with Sales and Marketing to run thoughtful campaigns and help define scalable outbound strategies in a rapidly evolving AI landscape.

This on-site role is based in our NYC, London, or Singapore offices, offering a base salary of $80,000 with an on-target of $115,000 in NYC.

Qualifications

• Experience with outbound prospecting strategies.
• Ability to design and execute structured email/call campaigns.
• Comfort in high-volume outreach while maintaining quality and personalization.
• Collaboration with Sales/Marketing to refine targeting and messaging.
• Interest in shaping outbound playbooks as the team scales.

Responsibilities

• Drive outbound initiatives by identifying and engaging high-potential prospects across key industries.
• Execute personalized, structured outreach campaigns to generate qualified meetings and pipeline.
• Manage high-volume outreach with precision while maintaining quality, follow-up, and message consistency.
• Collaborate closely with Sales and Marketing to refine targeting, messaging, and go-to-market experiments.
• Help shape outbound playbooks and prospecting approaches as the team scales.

Skills

Outbound prospecting

Structured outreach

High-volume outreach

Collaboration with Sales/Marketing

Playbook development

Job description

Profound is the fastest-growing AI marketing platform, used by 15% of the Fortune 500 including Comcast, Estée Lauder, and Walmart, and innovators like Ramp, MongoDB, and Figma. It is where marketing teams do the work: research, briefs, content, campaigns, reporting, all in one place, alongside agents that carry the load with them.

Built on 2B+ real user prompts and growing, Profound’s data shows you what people ask AI and what the models say back. Profound's AI Marketer joins that data with deep context about our customers to find the opportunities worth acting on, and then puts agents to work: automating reporting, drafting content, auditing pages for readability, running competitive research. It measures what works and gets better every day.

As a GTM Associate, you will be on the front lines of our growth efforts, driving outbound prospecting, booking high-quality meetings, and shaping how Profound engages new customers. You will work closely with Sales and Marketing to run thoughtful, high-impact outbound campaigns and help define how companies first experience Profound in a rapidly evolving AI landscape. This is not a traditional SDR role.

What you’ll do

• Drive outbound initiatives by identifying and engaging high-potential prospects across key industries
• Execute personalized, structured outreach campaigns to generate qualified meetings and pipeline
• Manage high-volume outreach with precision while maintaining quality, follow-up, and message consistency
• Collaborate closely with Sales and Marketing to refine targeting, messaging, and go-to-market experiments
• Help shape outbound playbooks and prospecting approaches as the team scales
  

Who you are

• Intelligent, persistent, and self-motivated, with a strong interest in cold outbound and sales development
• Highly coachable and open to feedback, eager to continuously refine your approach
• Comfortable managing high-volume, high-quality interactions and resilient in the face of rejection
• Detail-oriented and thoughtful in personalizing outreach so prospects feel genuinely understood
• Motivated by learning the full sales cycle and working toward becoming an Account Executive over time
  

Location

This is an on-site role based in our NYC, London, or Singapore office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary is $80,000 before commission, with a $115,000 on-target estimate (NYC only). Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.

Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.