GTM AI Agent Builder

Gusto, Inc.; Atlanta (GA); Hybrid; USD 189,000 - 205,000; Full time

Benefits offered by this job

Base pay

Benefits

Equity (RSUs)

Job summary

Gusto, Inc. is seeking a GTM AI Agent Builder to shape AI-native selling across Sales, Marketing, and Partners. You will translate business problems into scalable AI workflows, automate GTM processes, and partner with RevOps to measure impact and optimize revenue outcomes.

The role sits at the intersection of Revenue Operations, AI systems, and GTM strategy, requiring a hands-on, collaborative approach and comfort with evolving AI tools. Competitive base pay, benefits, and equity are offered.

Qualifications

• 4–6 years of experience in Revenue Operations, Business Operations, or Product, or 2–4 years in an AI-focused company.
• Proven track record building and implementing operational systems or automation that improve productivity or revenue.
• Comfort with experimenting with AI tools, agents, and automation workflows.

Responsibilities

• Support GTM AI strategy and roadmap, evaluate technology and use cases, drive change management.
• Design and deploy AI-driven workflows to streamline GTM processes and boost sales productivity.
• Collaborate with RevOps and GTM leaders to identify automation opportunities and tie to business impact.
• Define evaluation frameworks for prompt reliability, latency, cost, and outcomes (conversion lift).
• Implement integrations linking Salesforce, GTM tools, and Gusto data warehouse to AI insights.
• Contribute to model and vendor evaluation for scalable AI solutions.
• Support rollout and adoption of AI initiatives with clear ownership and training.
• Scale reusable automation patterns with guardrails across teams.

Skills

GTM strategy

Automation workflows

AI tools

Cross-functional collaboration

Salesforce

Gong

Outreach

Data warehouses

Tools

Salesforce

Gong

Outreach

Data warehouses

Job description

About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff - payroll, health insurance, 401(k)s, and HR - so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) - because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the Role:

We're looking for a GTM AI Agent Builder to build, implement, and support the AI and automation foundations that make Gusto's revenue engine smarter, faster, and more human. This role sits at the intersection of Revenue Operations, AI systems, and GTM strategy - helping shape how Gusto's Sales, Marketing, and Partner teams work in an AI-native future. You'll translate business problems into intelligent, scalable workflows that automate manual work, enhance decision-making, and accelerate growth.

If you thrive on turning complex systems into elegant, measurable solutions - and want to help define what AI-native selling looks like at scale - this is the role for you.

About the Team:

The Revenue Operations team is the connective tissue between strategy, systems, and execution across Gusto's Go-to-Market (GTM) organization. We enable Sales, Marketing, and Partnerships to operate efficiently, make data-informed decisions, and deliver exceptional experiences to customers and partners.

As Gusto embraces an AI-first future, this team is building the infrastructure, workflows, and evaluation frameworks that power intelligent, high-performing GTM operations. You'll collaborate closely with RevOps, Data, BizTech, and GTM leadership to bring automation and AI to life across our revenue systems and processes.

Here's what you'll do day-to-day:

• Support GTM AI Strategy: Contribute to the GTM AI strategy and roadmap, including technology evaluation, critical business use cases (e.g., sales productivity, marketing personalization, customer support automation), and change management initiatives.


• Build & Execute: Design and deploy AI-driven workflows and automation that streamline manual GTM processes and improve sales productivity.


• Partner Cross-Functionally: Work closely with RevOps and GTM leaders to identify automation opportunities, support trade-off discussions, and connect AI initiatives to measurable business outcomes.


• Measure Performance & Impact: Help define and maintain evaluation frameworks that measure prompt reliability, latency, cost, and business impact (e.g., conversion lift, time saved).


• Build Data & Systems Connections: Implement integrations connecting Salesforce, GTM tools, and Gusto's data warehouse to AI-powered insights and workflows.


• Support Model & Vendor Selection: Contribute to model and vendor evaluation processes, helping ensure flexibility to test and scale best-in-class AI tools.


• Execute Program Management: Support the rollout and adoption of AI initiatives, ensuring pilots ship with clear ownership, training, and measurable outcomes.


• Scale Reusable Patterns: Collaborate cross-functionally to implement automation patterns and guardrails that make AI-enabled operations safe, efficient, and repeatable across teams.

Here's what we're looking for:

• 4-6 years of experience in Revenue Operations, Business Operations, or Product, ideally within high-growth SaaS or technology companies or 2-4 years in an earlier-stage AI-focused company.


• Demonstrated experience building and implementing operational systems or automation that improved productivity, accuracy, or revenue outcomes.


• Comfortable experimenting with AI tools, agents, and automation workflows - strong intuition for where AI adds leverage, even without deep ML expertise.


• Experience working with GTM systems (Salesforce, Gong, Outreach, data warehouses) and connecting insights to commercial impact.


• Solid program execution and prioritization skills — able to manage multiple cross-functional workstreams and drive measurable progress.


• Technical background is valued and a plus.


• Strong communication and stakeholder collaboration skills — can translate technical concepts into clear narratives for GTM and business audiences.


• AI-native mindset: Curious, adaptable, and excited to help shape how AI transforms the future of revenue operations.

Our annual base salary compensation range for this role is $222,000 - $242,000 in San Francisco and New York, and $189,473 - $205,000 in Denver, Atlanta and Phoenix metro areas. This role is also eligible for an annual variable cash bonus (up to 20%). Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with