Growth Strategy Lead

Oliverusa; Baltimore (MD); On-site; USD 127,500 - 142,500; Full time

Benefits offered by this job

Flexible working

AI-driven growth tools

Job summary

OLIVER in Baltimore seeks a Growth Strategy Lead to own the end-to-end growth strategy for CRM and email programs, and to drive lifecycle and enrollment growth across a multi-brand portfolio in healthcare education. You will also shape broader funnel growth across paid, social, and owned content, partnering with data, content, and client teams.

The role emphasizes a growth-oriented mindset, experimentation, and cross-channel optimization, with responsibilities spanning lifecycle architecture,

Qualifications

• Deep expertise in CRM, email, and lifecycle growth in complex programs.
• Experience with enterprise marketing automation platforms (SFMC, Marketo, Eloqua).
• Strong analytical capability and ability to translate insight into growth direction.

Responsibilities

• Own end-to-end CRM and email growth strategy for enrollment programs.
• Define audience segmentation and personalization across multi-brand portfolio.
• Lead growth experiments and optimization across channels including paid, owned, and social.

Skills

CRM strategy

Email marketing

Lifecycle marketing

Analytics

Tools

Salesforce Marketing Cloud

Marketo

Eloqua

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Growth Strategy Lead

Location: Baltimore, Maryland

The Opportunity:

This is an opportunity to join OLIVER's dedicated in-house studio, embedded with a leading healthcare education institution, as Growth Strategy Lead — the growth intelligence function for a fully integrated creative production studio serving alarge enrolledpopulation across a broad, multi-brand portfolio of students, professionals, and enterprise audiences in the healthcare education sector.

The constraint on the next phase of growth is not a lack of strategy — it is content velocity, content relevance, and the ability to test and personalize at scale. Your role is to make sure the studio is always working from the sharpest possible growth foundation, turning audience insight, funnel performance, and market intelligence into clear direction for creative and CRM execution.

Based in Baltimore, you will own the end-to-end growth strategy for the email and CRM program — the studio’s most commercially critical workstream — while providing growth direction and optimization across paid, social, owned, and emerging channels. This is supported by a platform architecture where OMG organizes and orchestrates thework,Pencil is where the work gets created andoptimized, andShare of Model is how our client stays one step ahead in AI-driven discovery. You will be one of the primary users of all three.

We support flexibleworkingand are open to different arrangements. We offer reasonable adjustments throughout the process.

About the role:

The Growth Strategy Lead is the growth backbone of the OLIVER studio. Approximately 60% of your focus sits on lifecycle, CRM, andemail — owningthe strategy, audience architecture, and optimization roadmap for enrollment growth programs. The remaining 40% spans the broader funnel: paid social, organic social, owned content, web, and performance marketing — providing growth direction, experimentation frameworks, and optimization that ensures the studio is always creating the right content for the right audience in the right channel.

You are the person who connects insight to growth. You work closely with the Business Director on client strategy, with CRM Campaign Managers on lifecycle performance, with the Associate Creative Director on content strategy, and with the Data Analyst on measurement. The studio is measured on outcomes such as cost per asset, speed todelivery, and creative effectiveness inmarket— and your growth direction should be visibly improving the last of these.

What you will be doing:

Lifecycle & CRM Growth

• Own the end-to-end CRM and email growth strategy for enrollment programs across the portfolio — lead nurture, application, enrollment, and early-retention journeys

• Define andmaintainaudience segmentation frameworks, personalization strategies, and lifecycle contact architectures across a multi-brand portfolio of institutions, tailored to each brand’s maturity

• Drive the shift from reactive, one-off sends toward planned, reusable growth programs — targeting a majority-planned mix, refreshed evergreen nurtures, and a reusable, modular content library

• Build and own the experimentation and optimization roadmap — A/B and multivariate frameworks, cadence strategies, personalization logic, and subject-line and conversion analysis

• Partner with the Data Analyst and CRM Campaign Managers to build closed-loop measurement and attribution, translating performance into clear growth recommendations that feed the next cycle

• Maintain deep fluency across the CRM, marketing automation, and CDP stack; advise on platformutilization, automation and decisioning opportunities, and data quality requirements

Full-Funnel Growth & Optimization

• Provide growth direction and optimization across the broader funnel — paid social, organic social, owned content, web, and performance marketing — ensuring channel strategies are coherent, audience-relevant, and aligned with institutional enrollment goals

• Design growth loops and cross-channel experiments that connect acquisition, activation, and retention into a measurable, compounding system

• Use Share of Model to understand brand visibility in AI-generated answers,optimizeAI search visibility,identifyshare of voice across models, and surface brandstrengths and weaknesses — translating these real-time insights into growth and content priorities

• Develop content and channel testing frameworks that let the studio learn faster,optimizemore efficiently, and prove creative effectiveness across formats

• Partner with the Associate Creative Director to translate growth insight into creative direction — ensuring campaigns are rooted in audience understanding and funnel intelligence

• Lead brand and audience insight work: analyze conversations, sentiment, behavior, and content resonance;identifybarriers (such as cost), motivators (such as career outcomes), and engagement triggers (such as authentic narratives) to prioritize messaging and growth opportunities

• Monitor competitor positioning, category trends, and audience signals across higher education to inform ongoing growth recommendations

• Contribute to QBR preparation alongside the Business Director, bringing a growth performance narrative and forward-looking, full-funnel recommendations to senior client stakeholders

Account-Wide Growth Leadership

• Serve as the studio’s primary growth voice — connecting client ambitions to studio capability, and ensuring every workstream has a clear, insight-driven growth foundation

• Work across the studio’s full team to embed growth thinking in briefing, production, andreview —not just in planning documents
• Develop optimization frameworks the whole studio can use, from creative testing protocols to content scoring via Pencil’s performance intelligence

What you need to be great in this role:

• Proven experience in a senior growth, strategy, planning, or integrated marketing role — witha track recordof driving measurable results across multiple channels, not just one

• Deepexpertisein CRM, email, and lifecycle growth in a complex, multi-program environment; experience with enterprise marketing automation platforms (Salesforce Marketing Cloud, Marketo, Eloqua, or equivalent) is essential

• Strong working knowledge of paid social, organic social, owned content, and/or performance marketing — with the ability to build testing and optimization frameworks across the funnel

• A growth operator’s mindset: fluent in funnel metrics, experimentation, cohort/retention analysis, and CAC/LTV thinking

• An understanding of the higher education landscape is a meaningful differentiator: students are increasingly ROI-conscious and looking for clear career pathways; adult learners and working professionals are nowcentral growthaudiences; persistent healthcare workforce shortages drive demand for specialized programs

• Strong analytical capability: comfortable with performance data, attribution modelling, A/B testing analysis, and translating insight into clear growth direction

• Experience working with data and analytics teams to build measurement frameworks and performance dashboards

• Confident communicator and presenter; able to articulate growth thinking clearly to senior marketing stakeholders

• A proactive, insider mindset: youdon’twait for briefs — youanticipateneeds, surface growth opportunities, and bring the studio’s thinking to the table before it’s asked for

• Collaborative working style with the ability to coordinate across creative, CRM, delivery, and client teams in a distributed, multi-location studio

Gen AI & Agentic Thinking

• Strategic command of the studio’s three core platforms: OMG (where the work is organized and orchestrated), Pencil (where the work is created andoptimized), and Share of Model (how our client stays one step ahead in AI-driven discovery)

• Experience using AI tools to accelerate research, audience insight, content strategy, and growth planning — with rigorous human judgment applied to all outputs

• Ability to leverage Pencil’s direct connection to live ad accounts — pulling creative performance data back into the production workflow in real time, with every asset scored, tracked, and fed back into the next brief; this is the intelligence layer most agencies don’t have

• Agentic leadership: systematic, hypothesis-led thinking applied to complex, multi-channel growth challenges

• Ability to set AI-informed quality standards andtestingframeworks the broader studio can adopt

At the time of thisposting, the base salary for this position may range according to what's stated below. Individual compensation varies based on job relatedfactors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

Salary Range

$127,500 — $142,500 USD

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learningand listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.