Growth Strategy Analyst, GTM Data

Charlie Health; New York (NY); Hybrid; USD 75,000 - 110,000; Full time

Job summary

Charlie Health is seeking a Growth Strategy analyst to support national expansion by building territory design, account assignment, and rep coverage models with AI-assisted analytics.

You'll develop TAM models, scoring frameworks, and capacity analyses using Claude, Hex, Retool, and n8n, collaborating with RevOps, Analytics, and Sales teams to deliver actionable recommendations aligned with company OKRs.

Qualifications

• Bachelor's degree required.
• 0-2 years in a hands-on technical/analytical role.
• Experience with AI tools (Claude/ChatGPT) and automating analytical workflows.
• Experience with low-code/no-code platforms (Hex/Retool/n8n...) for mapping or workflows.
• SQL literacy to read, debug, and write queries.
• Strong analytical instincts to translate questions into models or dashboards.
• MS Office proficiency (Word, PowerPoint, Excel).

Responsibilities

• Support territory mapping and book building using data models.
• Build analytical assets for workforce planning (TAM models, account scoring, capacity models).
• Collaborate with Outreach leadership, Talent Acquisition, and Sales Ops to translate outputs into recommendations.
• Work with RevOps, Analytics, and Data Science on platforms and data infrastructure.
• Own the account cycling process and surface reassignment recommendations.
• Use market data to size addressable markets and test TAM assumptions.
• Automate workflows with Claude, Hex, Retool, n8n to scale research.
• Conduct experiment analysis on Outreach performance.
• Improve territory mapping and workforce planning with AI-assisted enhancements.
• Apply sound business judgment when data is incomplete.

Skills

Analytical thinking

Business judgment

SQL literacy

Education

Bachelor's degree

Tools

Hex

Retool

n8n

Zapier

Looker

Tableau

Job description

Why Charlie Health?

Millions of people across the country are navigating mental health conditions, substance use disorders, and eating disorders, but too often, they're met with barriers to care. From limited local options and long wait times to treatment that lacks personalization, behavioral healthcare can leave people feeling unseen and unsupported.

Charlie Health exists to change that. Our mission is to connect the world to life-saving behavioral health treatment. We deliver personalized, virtual care rooted in connection - between clients and clinicians, care teams, loved ones, and the communities that support them. By focusing on people with complex needs, we're expanding access to meaningful care and driving better outcomes from the comfort of home.

As a rapidly growing organization, we're reaching more communities every day and building a team that’s redefining what behavioral health treatment can look like. If you're ready to use your skills to drive lasting change and help more people access the care they deserve, we'd love to meet you.

About the Role

As a member of the Growth Strategy team, you'll support Charlie Health's national expansion by helping drive territory design, role scoping, and account assignment for our Outreach team - and you'll do it with a heavy AI-assisted, data-driven lens. You'll build the models, analyses, and tooling that determine where we hire, how many roles we open each month, and how we structure rep coverage based on data, market opportunity, and growth objectives.

You'll lead territory builds, support regional reshuffling, and partner cross-functionally with Outreach leadership, Talent Acquisition, and Sales Ops to ensure accounts are assigned efficiently and roles are released on a strategic cadence aligned with company OKRs. You'll also work closely with RevOps (Systems & Automation), Analytics, and Data Science - building on top of the platforms, data infrastructure, and AI tooling stack RevOps owns; pulling from central data sources and aligning on metric definitions with Analytics; and leaning on Data Science for advanced modeling when needed. The differentiator in this role is your toolkit and how you wield it: you'll use Claude and other AI tools alongside low-code platforms like Hex, Retool, and n8n to build TAM models, account-scoring frameworks, capacity models, and rep performance analytics - shipping analytical assets fast without needing to write production code from scratch.

You'll also contribute to broader Growth Strategy initiatives related to market expansion, workforce planning analytics, and operational efficiency across the Outreach organization. You'll be given a high level of autonomy and responsibility, and we expect you to "think like an owner" - applying business judgment, not just executing analysis.

Responsibilities

• Support territory mapping and book building for the Outreach team, using data and analytical models to ensure rep coverage is structured thoughtfully and deployed effectively
• Build and maintain the core analytical assets that drive workforce planning - TAM models, account scoring, capacity models, coverage gap analyses, and rep performance analytics - using AI-assisted tooling and low-code platforms
• Partner with Outreach leadership, Talent Acquisition, and Sales Ops to translate analytical outputs into clear recommendations on where to hire, when to open roles, and how to align coverage with growth priorities
• Work closely with RevOps (Systems & Automation), Analytics, and Data Science to build on shared platforms and data infrastructure, align on data sources and metric definitions, and lean on advanced modeling when needed
• Own the account cycling process - regularly auditing book composition, flagging stale or low-priority accounts, and surfacing reassignment or removal recommendations to ensure rep books stay accurate and well-calibrated to market opportunity
• Use market intelligence datasets to size addressable markets, identify coverage gaps, and pressure-test TAM assumptions underlying territory and hiring decisions
• Use Claude, Hex, Retool, n8n, and similar tools to automate manual workflows, scale account research, analyze rep activity and outcomes, and build self-serve analytics for the broader team
• Conduct experiment analysis and quantitative diagnostics on Outreach performance to surface where coverage, books, or hiring decisions need to change
• Improve territory mapping, workforce planning, and book-building processes through scalable, AI-assisted enhancements
• Apply sound business judgment when data is incomplete or ambiguous, and prepare clear, defensible recommendations for Growth Strategy leadership and stakeholders

Requirements

Must-Haves

• Bachelor's degree
• 0-2 years of full-time experience (or relevant internship experience) in a hands-on technical/analytical role: GTM/RevOps analytics, growth or BizOps at a startup, analytics engineering, applied data science, or similar
• Hands-on experience building with modern AI tools - Claude, ChatGPT, or similar - including writing prompts, chaining outputs, and automating analytical workflows. Concrete examples expected
• Demonstrated experience building in low-code or no-code platforms - Hex, Retool, n8n, Zapier, Make, AppSheet, or similar. Bonus if applied to mapping, territory design, or sales/operations workflows
• SQL literacy - able to read, debug, and validate queries (including AI-generated ones), and write basic queries when needed. Hex + AI-assisted environments are the expected daily driver
• Strong analytical instincts and the ability to translate ambiguous business questions into models, dashboards, or tooling
• Sound business judgment - comfortable making logical calls when data is incomplete, and able to translate analytical output into defensible recommendations
• Microsoft Office proficiency - Word, PowerPoint, Excel

Nice-to-Haves

• Experience with TAM modeling, capacity planning, account scoring, or forecasting
• Exposure to mapping or territory tools (eSpatial, MapAnything, Maptive, or similar)
• Experience with BI tools (Tableau, Looker, or similar)
• Python or R experience (not required - Hex + AI handle most of what would otherwise require it)
• Prior exposure to GTM strategy, sales ops, RevOps, consulting, or banking environments - a plus, not a requirement, and only meaningful when paired with the must-haves above

Benefits

Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees. Read more about our benefits here.

Additional Information

The target base compensation for this role will be between $75,000 and $100,000 per year at the commencement of employment. In addition to base compensation, this role offers a target performance-based bonus. The target total cash compensation range, including potential bonus, will be between $82,000 and $110,000 per year. Please note, pay will be determined on an individualized basis and will be impacted by location, experience, expertise, internal pay equity, and other relevant business considerations. Further, cash compensation is only part of the total compensation package, which, depending on the position, may include stock options and other Charlie Health-sponsored benefits. #LI-HYBRID

Our Values

• Connection: Care deeply & inspire hope.
• Congruence: Stay curious & heed the evidence.
• Commitment: Act with urgency & don't give up.