Growth & Revenue Product Design Leader

DesignX Community; Washington (District of Columbia); On-site; USD 245,000 - 455,000; Full time

Job summary

CNN is seeking a visionary Vice President, Product Design – Growth and Revenue to lead the design strategy and execution across monetization platforms. Reporting to the GVP Produce Design and UXR, this role oversees Ads, Commerce, and Subscriptions, driving revenue while maintaining user trust across CNN’s digital properties.

You will build a high‑impact design organization, guide cross‑functional partners, and champion data‑driven UX with testing, research and analytics to improve acquisition,

Qualifications

• 12-15+ years of experience in product design within Digital Media, Technology, or Ecommerce companies, with a strong emphasis on ads, growth, acquisition, and monetization.
• 5+ years of senior leadership experience managing design teams, preferably at the Director or VP level.
• Extensive portfolio demonstrating strategic UX and visual design solutions for subscription models, advertising ecosystems, and digital commerce.
• Exceptional track record of executing a design vision that drives measurable business outcomes (conversion, retention, revenue) while maintaining user trust.
• Deep understanding of product bundling, identity, verification, authentication, and authorization systems.
• Strong data fluency; deep experience guiding teams in testing and refining UX based on metrics, user research, and audience insights.
• Outstanding communication, presentation, and interpersonal skills, with the demonstrated ability to influence cross-functionally and align executive stakeholders.
• Bachelor's degree or higher in design, human-computer interaction (HCI), or equivalent professional experience.

Responsibilities

• Set and execute an ambitious, forward-thinking product design vision for CNN's Growth and Revenue platforms, including Subscriptions, Ads, and Commerce.
• Act as the primary design leader for monetization, ensuring that business goals seamlessly intersect with best-in-class user experiences.
• Guide the development of sophisticated design expressions and large-scale systems that communicate the value of CNN's offerings to convert audiences into loyal subscribers.
• Oversee, mentor, and scale a high-performing, multi-layered team of product design directors, managers, and designers dedicated to Growth and Revenue.
• Foster a collaborative, inclusive, and innovative design culture that empowers teams to take smart risks, champion new ideas, and achieve the highest caliber of craft.
• Recruit, develop, and retain top-tier design talent to build a world-class monetization design organization.
• Partner closely with the VP of Product and VP of Engineering for Growth and Revenue to synthesize strategic initiatives into highly effective, scalable product experiences.
• Lead as an active partner in the triad (Design, Product, Engineering), aligning teams on business-critical priorities.
• Build strong, matrixed relationships across Editorial, Marketing, Revenue, and Data teams to ensure revenue products are consistent with CNN's broader brand and editorial mission.
• Champion a data-driven design culture, utilizing A/B and multi-variant testing, user research, and analytics to continually refine metrics related to acquisition, retention, and conversion.
• Oversee rapid prototyping and continuous iteration to solve complex design problems, validate product features, and prove out concepts for new business ventures.
• Deeply understand the media landscape, subscription funnels, and e-commerce mechanics to minimize friction, reduce churn, and maximize user delight.

Skills

Product design experience

Leadership experience

Data-driven design

User research & testing

Communication & stakeholder influence

Education

Bachelor's degree or higher in design/HCI

Job description

CNN is seeking a visionary Vice President, Product Design – Growth and Revenue to lead the design strategy and execution across monetization platforms. Reporting to the GVP Produce Design and UXR, this role oversees Ads, Commerce, and Subscriptions, driving revenue while maintaining user trust across CNN’s digital properties.

You will build a high‑impact design organization, guide cross‑functional partners, and champion data‑driven UX with testing, research and analytics to improve acquisition,