Growth Product Manager: Onboarding & Retention

Vida Health; United States; On-site; USD 150,000 - 160,000; Full time

Job summary

Vida Health is seeking a Senior Product Manager, Growth to own onboarding and retention across the member journey. You’ll partner with Engineering, Design, Data Science, and Clinical teams to ship high-impact product improvements and lay the foundation for Vida’s next-gen personalized experiences.

The role offers high autonomy and opportunities to influence the current product while shaping the 2.0 vision for member experiences. Strong execution and strategic thinking are essential.

Qualifications

• Bachelor’s Degree minimum.
• 3-5+ years of product management experience, with at least 3 years shipping consumer or patient-facing digital products.
• Proven track record improving engagement, retention, or activation metrics in a mobile or web product.
• Strong analytical skills: comfortable with SQL, product analytics tools (Looker, PostHog, Amplitude, or similar), and A/B testing frameworks.
• Experience running the full product lifecycle: discovery, scoping, shipping, measuring, iterating.
• Excellent cross‑functional communication: able to work effectively with Engineering, Design, Clinical, and Business stakeholders.
• Comfortable operating in a fast‑moving, ambiguous environment with shifting priorities.
• Clear, concise writer who can turn complexity into actionable product artifacts.

Responsibilities

• Drive growth and onboarding across landing page, eligibility, and onboarding for Vida Health’s core member funnel.
• Devise experiments based on rigorous, data-backed hypotheses.
• Iterate on experiments by analyzing results and addressing new bottlenecks.
• Re-architect onboarding to reduce early drop-off and drove lift in registration.
• Own the member growth product backlog and support roadmap development: prioritize, scope, ship, and measure improvements to early experience (landing pages, onboarding, first clinical visit).
• Drive A/B testing and rapid experimentation to improve engagement, activation, and retention metrics.
• Manage bug triage and quality for the member experience; ensure a reliable, performant product.
• Partner with Engineering and Design to maintain product velocity, unblock delivery, and manage technical tradeoffs.
• Translate client requests and stakeholder input into well-scoped product work without compromising member experience quality.
• Own member experience metrics, including engagement, retention, churn, activation rate, and NPS.
• Build, maintain, and report on dashboards in Looker and PostHog; establish regular data review cadence and ensure learnings are socialized.
• Analyze user behavior to identify friction points, drop-off patterns, and opportunities for improvement.
• Design and interpret experiments; bring data-informed recommendations to product and leadership forums.
• Work closely with Design to develop and iterate on UX improvements and ensure member-first thinking in all product decisions.
• Partner with Clinical Teams to ensure product changes support care delivery, medication management, and coaching workflows.
• Collaborate with other PM's to ensure seamless handoff from enrollment into the core experience.
• Coordinate with marketing to improve re‑engagement and lifecycle messaging.
• Socialize updates and learnings clearly and consistently with cross‑functional partners across the organization.
• Contribute to the Vida 2.0 vision by surfacing insights from current product performance, member feedback, and competitive analysis.
• Help stand up user research infrastructure: recruit participants, support moderated testing, synthesize findings.
• Support concept validation and prototype testing for next‑generation member experiences.
• Additional responsibilities as assigned.

Skills

SQL

Looker

PostHog

Amplitude

A/B testing

Data analysis

Product analytics

Cross-functional collaboration

Strong written communication

SQL proficiency

Education

Bachelor’s degree

3-5+ years product management

Tools

Looker

PostHog

Amplitude

SQL

React Native

Job description

Vida Health is seeking a Senior Product Manager, Growth to own onboarding and retention across the member journey. You’ll partner with Engineering, Design, Data Science, and Clinical teams to ship high-impact product improvements and lay the foundation for Vida’s next-gen personalized experiences.

The role offers high autonomy and opportunities to influence the current product while shaping the 2.0 vision for member experiences. Strong execution and strategic thinking are essential.