Growth-Performance Marketing Manager

FOX Factory, Inc; Coldwater (MI); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

401k with employer matching

Employee discounts

Job summary

FOX Factory, Inc is looking for a Growth-Performance Marketing Manager in Coldwater, MI. The ideal candidate will have 5-7 years of experience in performance marketing, focusing on scaling paid media programs across platforms like Meta, Google, and Amazon Ads.

This role involves managing multi-channel budgets, executing effective marketing strategies, and leading performance analytics to optimize return on investment. The company offers competitive wages and a fun, team-driven environment.

Qualifications

• 5-7 years of experience in performance marketing, paid media, or growth marketing.
• Proven track record managing multi-channel budgets across multiple brands.
• General working knowledge of DSP and audience targeting.

Responsibilities

• Plan and execute paid media strategy across multiple platforms.
• Manage budget allocation and pacing decisions.
• Conduct performance analytics and create ad reports.

Skills

Performance marketing experience

Budget management

Data-driven decision making

Meta Ads

GA4 and conversion tracking

Excel modeling

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Amazon Advertising

BI tools (Looker, Tableau)

Google Merchant Center

Job description

## Growth-Performance Marketing ManagerApplylocations: US, MI, Coldwatertime type: Full timeposted on: Posted Todayjob requisition id: JR112443# **What We Do***FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq.*# # **Why you should join us**Not only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and bringing great products to our customers!If this sounds like something you would love to do, and a place you want to be a part of, get in touch with us by submitting your application. We look forward to hearing from you!**Position Summary:** Fox is looking for a strategic and results-oriented Marketing Manager with expertise in scaling multi-brand paid media programs across Meta, Google, Amazon Ads, and emerging acquisition channels. This individual should have proven success managing full-funnel performance marketing strategies for both dealer-direct and DTC business models through disciplined budget allocation, channel mix optimization, and data-driven decision-making. **Position Responsibilities:** * Paid media strategy and execution across Meta, Google, Amazon Ads, and emerging channels for all six brands* Marketing Efficiency Ratio (MER) discipline — Break-Even MER, Actual MER, and MER Gap reporting at portfolio and brand level* Budget allocation, pacing, and channel mix decisions across dealer-direct and DTC funnels* Attribution, measurement, and incrementality testing in partnership with marketing operations and IT* Performance analytics and ad reporting cadence — weekly, monthly, and quarterly business reviews with leadership* Creative briefing and feedback loops with brand managers, video production, and the Digital Experience Manager* Affiliate and creator partnership program development as a stretch responsibility **Specific Knowledge, Skills or Abilities Required:*** General working knowledge of DSP, programmatic, and audience targeting* Technical integration understanding (pixels, APIs, server-side tracking, feeds)* MER and BE-MER frameworks (channel efficiency, portfolio reporting)* Campaign structure and scaling for mid-cap to large organizations* Meta Ads, Google Ads, Amazon Advertising (Sponsored Products, Brands, DSP)* GA4, attribution, and conversion tracking (Google Tag Manager)* A/B and multivariate (MVT) testing* Markdown and ad metadata (titles, descriptions, structured data, schema)* Excel modeling and BI tools (Looker, Tableau, or Power BI)* Product feed management (Google Merchant Center, Amazon)* Affiliate platforms (Impact, Refersion, or similar)* Creative evaluation and variant briefing for performance* Coordination with brand and Digital Experience Manager, with message-match across ad and site experience **Position Qualifications:****Education:**Bachelor's degree in Marketing, Business, Analytics, or related field (or equivalent professional experience). **Experience:**5-7 years of experience in performance marketing, paid media, or growth marketing, with a proven track record managing multi-channel budgets across multiple brands or business models. **Work Environment and Physical Requirements:** ***Disclaimer**: This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the job’s essential functions.* ***Note:****FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. We base all employment decisions –including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations, and social/recreational programs – on merit and the principles of equal employment opportunity.* *Fox offers an excellent compensation package and wide-ranging opportunities for professional development. Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching. Eligibility for all benefit programs is defined by the applicable plan document or employee handbook.*