Growth-Oriented Director of Admissions & Marketing

Aston Group; Florida; On-site; USD 70,000 - 110,000; Full time

Job summary

Aston Group in Florida seeks a Director of Admissions & Marketing to lead the admissions process from inquiry through admission, ensuring a compassionate and seamless experience for residents and families.

You will serve as the face of our SNF with hospitals, physicians and community partners, while developing and executing strategic marketing plans to grow census and strengthen partnerships in a fast-paced, patient-centered environment.

Qualifications

• Minimum of 2+ years of experience in healthcare admissions, marketing, or a related field.
• Experience in a Skilled Nursing Facility (SNF) or long-term care setting preferred.
• Strong knowledge of Medicare, Medicaid, managed care, and third-party billing.
• Ability to confidently communicate with physicians, case managers, and clinical teams regarding referrals and patient needs.
• Strategic thinker with a proactive approach to census development and market growth.

Responsibilities

• Lead the admissions process from inquiry through admission, ensuring a seamless, compassionate experience.
• Serve as the face and voice of our facility, representing our mission to hospitals, physicians, families, and community partners.
• Develop and execute strategic marketing and outreach plans to grow and maintain census.
• Build and maintain strong relationships with referral sources including hospitals, case managers, physicians, and community organizations.
• Collaborate with interdisciplinary teams to ensure smooth transitions and continuity of care.
• Conduct clinical and financial screenings for potential admissions, ensuring appropriate placement.
• Use data, trends, and feedback to continuously improve admissions processes and marketing effectiveness.
• Ensure each new resident and family experiences a warm, personalized welcome into our community.

Skills

Healthcare admissions

Healthcare marketing

SNF / long-term care knowledge

Medicare & Medicaid billing

Physician & case manager communication

Customer-service mindset

Market growth strategy

Clinical evaluation & referral mgmt

Job description

Aston Group in Florida seeks a Director of Admissions & Marketing to lead the admissions process from inquiry through admission, ensuring a compassionate and seamless experience for residents and families.

You will serve as the face of our SNF with hospitals, physicians and community partners, while developing and executing strategic marketing plans to grow census and strengthen partnerships in a fast-paced, patient-centered environment.