Growth Operations Lead, TikTok LIVE

TikTok; Los Angeles (CA); On-site; USD 93,000 - 194,000; Full time

Job summary

An established industry player is seeking a dynamic Campaign Manager to lead innovative US campaigns. This role is pivotal in driving revenue growth through strategic analysis and data-driven decision-making. You will collaborate with cross-functional teams, manage campaign budgets, and foster relationships with partners to enhance outreach. If you are passionate about creativity and thrive in a fast-paced environment, this opportunity is perfect for you. Join a team that values diversity and inclusion, and be part of a mission to inspire creativity and bring joy to communities worldwide.

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time

Qualifications

• 5+ years of experience in Campaign, UG, Operations, Marketing.
• Strong project management and data analytics skills required.

Responsibilities

• Lead US campaigns to drive revenue growth and optimize performance.
• Manage budgets and resources to ensure operational efficiency.

Skills

Project Management

Data Analytics

Communication Skills

Problem-Solving

Leadership

Education

Bachelor's Degree in Marketing or related field

Tools

Data Analytics Tools

Job description

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Responsibilities

TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

1. Lead the planning and execution of US campaigns and driving revenue growth.
2. Utilize data analytics tools to monitor campaign performance metrics and derive actionable insights to enhance both supply side and demand side engagement and optimize future campaigns.
3. Conduct strategic analysis to identify trends and opportunities within the campaign landscape, informing decision-making and content strategy.
4. Manage campaign budgets, timelines, and resources to ensure optimal operational efficiency, handle post-campaign evaluation and feedback collection to improve future live campaigns, emphasizing data-driven decisions.
5. Oversee the deployment of technology and product solutions that enhance engagement and campaign quality, including mechanisms for capturing and showcasing content.
6. Provide leadership and direction to the campaigns team, ensuring high-performance standards and professional development.
7. Collaborate with cross-functional teams, including marketing, frontline operations, and revenue product teams, to develop campaign concepts and strategies, with a strong focus on integrating user-generated content.
8. Foster relationships with vendors, partners, and sponsors to enhance campaign offerings and outreach.
9. Ensure compliance with all relevant regulations and company policies related to live campaigns.

Qualifications

Minimum Qualifications

1. 5+ years of experience in relevant working experience like Campaign, UG, Operations, Marketing, with at least 2 years in a leadership role.
2. Proven experience managing campaigns and experience in large-scale offline events.
3. Strong project management skills, with the ability to juggle multiple tasks and priorities.
4. Excellent communication and interpersonal skills, with a knack for team collaboration.
5. Proficiency in data analytics and strategic analysis tools.
6. Problem-solving mindset and the ability to remain calm under pressure.

Preferred Qualifications

1. Highly dedicated and consistently strives for innovation, continually seeking breakthroughs in work.
2. Demonstrated experience in coordinating and managing relationships with external marketing agencies.
3. Strategic thinker with a proactive approach to problem-solving and decision-making in a fast-paced environment.
4. Possesses extensive local market resources, proficient in social media marketing and entertainment marketing.
5. Direct LIVE experience.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

Job Information

Compensation Description (Annually)
The base salary range for this position in the selected city is $93,000 - $194,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year, and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Management and Manufacturing

Industries

Technology, Information and Internet