Growth Operations & Campaign Specialist

RevSpring; Nashville (TN); On-site; USD 60,000 - 90,000; Full time

Job summary

RevSpring, Inc. is seeking a Growth Operations & Campaign Specialist to plan and execute integrated demand generation campaigns across HubSpot, Clay, and Salesforce-connected workflows.

You will craft emails, landing pages, and assets, while aligning messaging with product and market priorities. The role emphasizes marketing automation, data integrity, and measurement, with content development and reporting responsibilities.

Qualifications

• Hands-on HubSpot experience required.
• Experience building emails, landing pages, forms, and workflows.
• Strong copywriting and editing skills.
• Knowledge of lead generation, segmentation, and campaign reporting.
• Ability to manage multiple priorities in a fast-changing environment.
• Healthcare technology, SaaS, or B2B tech experience preferred.
• Familiarity with Salesforce, Clay, ZoomInfo, and Asana.
• Experience with account-based marketing and customer lifecycle campaigns.
• Familiarity with AI-assisted marketing tools.

Responsibilities

• Build and maintain integrated demand generation campaigns.
• Create emails, landing pages, forms, and campaign assets.
• Execute plans based on growth priorities.
• Support prospect acquisition, customer engagement, upsell and cross-sell.
• Coordinate timelines, deliverables, and approvals.
• Build and test HubSpot workflows and lead nurturing sequences.
• Manage audience segmentation and enrollment criteria.
• Maintain tracking, UTMs, attribution, data accuracy.
• Troubleshoot campaign issues and document processes.
• Draft campaign content and tailor messages for personas.
• Monitor engagement and conversion, maintain dashboards.

Skills

HubSpot Marketing Hub

Email campaigns

Landing pages

Forms

Workflows

Copywriting

Lead generation

Segmentation

Campaign reporting

Project management

AI-assisted tools

Account-based marketing

Education

Bachelor’s Degree

Tools

Salesforce

Clay

ZoomInfo

Asana

Job description

Job Title: Growth Operations & Campaign Specialist

Job Summary

RevSpring is seeking a hands‑on, detail‑oriented Growth Operations & Campaign Specialist to support the execution of integrated marketing campaigns that drive pipeline growth, customer engagement, and revenue opportunities.

This position is ideal for a marketing professional who enjoys building campaigns, working within marketing automation platforms, creating engaging content, and turning strategic direction into measurable execution.

Working closely with growth marketing leadership, this individual will execute campaigns across HubSpot, Clay, Salesforce‑connected workflows, email marketing, landing pages, and other digital channels.

The ideal candidate is adaptable, technically curious, highly organized, and comfortable working in an evolving marketing technology environment.

Essential Functions

Campaign Execution

• Build, launch, and maintain integrated demand generation campaigns.
• Create marketing emails, landing pages, forms, and campaign assets.
• Execute campaign plans based on established growth marketing priorities.
• Support prospect acquisition, customer engagement, upsell, and cross‑sell programs.
• Coordinate campaign timelines, deliverables, and approvals.

Marketing Automation & Operations

• Build and test HubSpot workflows, lead nurturing sequences, and automated communications.
• Manage audience segmentation, contact lists, campaign properties, and enrollment criteria.
• Support Clay workflows for contact enrichment, prospecting, and audience development.
• Maintain campaign tracking, UTMs, attribution setup, and data accuracy.
• Troubleshoot campaign execution issues and document repeatable processes.

Content Development

• Draft compelling marketing emails, landing page copy, and campaign messaging.
• Adapt existing content for different personas, industries, and funnel stages.
• Collaborate with corporate marketing communications and product stakeholders to ensure messaging accuracy.
• Use AI‑assisted tools to improve content development and campaign efficiency.

Reporting & Optimization

• Monitor campaign engagement and conversion performance.
• Maintain campaign reporting dashboards and performance summaries.
• Identify opportunities to improve workflows, content, and campaign execution.
• Ensure campaign activity is accurately tracked across marketing and CRM platforms.

What Success Looks Like

• Campaigns launch accurately and on schedule.
• HubSpot workflows and automation function reliably.
• Email and landing page content is clear, engaging, and aligned with campaign goals.
• Marketing data and campaign tracking remain accurate.
• Campaign execution becomes increasingly efficient and repeatable.
• Growth marketing leadership can focus on strategy, optimization, and pipeline development rather than day‑to‑day campaign builds.

Minimum Requirements

Specific Job Skills:

• Hands‑on experience with HubSpot Marketing Hub
• Experience creating email campaigns, landing pages, forms, and workflows.
• Strong marketing copywriting and editing skills.
• Understanding of lead generation, segmentation, and campaign reporting.
• Ability to manage multiple priorities in a fast‑changing environment.
• Strong attention to detail and willingness to learn new technologies. Preferred Qualifications
• Experience in healthcare technology, SaaS, or B2B technology.
• Familiarity with Salesforce, Clay, ZoomInfo, and Asana.
• Experience with account‑based marketing and customer lifecycle campaigns.
• Familiarity with AI‑assisted marketing and automation tools.

Education:

Bachelor’s Degree

Experience:

2–4 years of experience in B2B marketing, campaign execution, or marketing operations.

Supervision:

N/A

Certifications:

N/A

Language Skills

Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from a variety of both internal and external sources.

Physical Capabilities: Standard categories

The physical capabilities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

RevSpring is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Note: This Job Description may not describe all of the job responsibilities and standards assigned to this position. The duties may change from time to time. RevSpring does not discriminate against any group in hiring or employment practices. Nothing in this job description constitutes a contract for employment.