Growth Media Senior Specialist

Mondo; Carpinteria (CA); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in marketing innovation seeks a Growth Media Senior Specialist to spearhead performance marketing strategies. This fully remote role focuses on campaign optimization, audience targeting, and leveraging data-driven insights to enhance business growth. Join a dynamic team dedicated to driving exceptional results through innovative marketing approaches.

Qualifications

• 5+ years of proven experience in performance marketing.
• Focus on strategy development, campaign management, and optimization.

Responsibilities

• Develop and execute performance marketing strategies aligned with client objectives.
• Utilize advanced analytics tools to collect, analyze, and interpret campaign data.
• Lead sophisticated audience research, segmentation, and targeting initiatives.

Skills

Performance Marketing

Data Analysis

Audience Targeting

Creative Direction

Budget Management

Education

Bachelor's degree in Marketing

Advanced degree or certifications

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Adobe Analytics

Job description

Apply now : Growth Media Senior Specialist, this is a fully remote opportunity. The start date is ASAP for this Long Term Contract position

Job Title : Growth Media Senior Specialist

Location-Type : Remote

Start Date Is : ASAP

Company Overview :

At Mondo, we're dedicated to driving growth and innovation for our clients through cutting-edge marketing strategies. As a leader in the industry, we prioritize staying ahead of the curve, leveraging advanced technologies and methodologies to deliver exceptional results. We're seeking a dynamic individual to join our team as a Growth Media Senior Specialist, who will play a pivotal role in shaping and executing performance marketing initiatives that align with our clients' business objectives.

Position Overview :

As the Growth Media Senior Specialist at Mondo, you will spearhead the development and implementation of comprehensive performance marketing strategies aimed at driving business growth. From strategic planning to campaign optimization, you'll leverage your expertise to maximize ROI, enhance audience targeting, and elevate campaign performance across various channels. With a focus on data-driven insights and innovation, you'll lead the charge in staying ahead of industry trends and driving continuous improvement in our marketing efforts.

Key Responsibilities :

Strategic Planning and Execution :

• Develop and execute performance marketing strategies aligned with client objectives.
• Lead the implementation and optimization of multi-channel campaigns throughout the lifecycle.

Data Analysis and Insights :

• Utilize advanced analytics tools to collect, analyze, and interpret campaign data.
• Derive actionable insights to optimize ROI, conversion rates, and overall campaign performance.

Audience Strategy and Segmentation :

• Lead sophisticated audience research, segmentation, and targeting initiatives.
• Utilize advanced targeting capabilities to optimize audience selection and messaging strategies.

Creative Direction and Testing :

• Collaborate with creative teams to develop high-performing ad creatives and assets.
• Oversee A / B testing and iteration cycles to refine and enhance campaign performance.

Budget Management and Reporting :

• Effectively manage and allocate campaign budgets to maximize ROI.
• Generate detailed reports and present strategic recommendations to stakeholders.

Industry Leadership and Innovation :

• Stay abreast of industry trends, emerging technologies, and best practices.
• Lead the adoption of innovative approaches to drive continuous improvement.

Professional Qualifications :

• Bachelor's degree in Marketing, Advertising, Business, or a related field. Advanced degree or certifications preferred.
• 5+ years of proven experience in performance marketing, with a focus on strategy development, campaign management, and optimization.
• Expertise in digital advertising platforms (Google Ads, Facebook Ads Manager, etc.) and analytics tools (Google Analytics, Adobe Analytics, etc.).