Growth Media Executive: Scalable Customer Acquisition

H&R Block, Inc.; Northern (KY); Hybrid; USD 232,000 - 348,000; Full time

Job summary

H&R Block, Inc. is seeking a Vice President, Growth Media to build and lead a world-class customer acquisition engine across the enterprise. You will own paid media strategy, investment, and performance optimization with a focus on long-term value and profitability.

The role partners with Marketing Analytics, Digital Experience, GTM Strategy, Brand, Operations, and agencies to maximize growth while ensuring marketing efficiency and data-driven decision making.

Qualifications

• 12+ years of progressive marketing leadership experience.
• 200+ characters and counting would be too long; but this item is concise.
• Experience managing large multi-channel media budgets.
• Expertise across paid search, paid social, programmatic, video, and more.
• Executive-level communication and cross-functional leadership.

Responsibilities

• Develop and execute enterprise paid media strategies across all channels.
• Lead media planning, budget allocation, and channel mix.
• Oversee audience strategy and measurement partnerships.

Skills

Performance marketing

Customer acquisition

Attribution modeling

Marketing analytics

Executive communication

Leadership

Cross-functional collaboration

Data-driven decision making

Education

MBA or equivalent

Tools

Adobe Marketing Cloud

Google Ads

Meta

GA4

Job description

H&R Block, Inc. is seeking a Vice President, Growth Media to build and lead a world-class customer acquisition engine across the enterprise. You will own paid media strategy, investment, and performance optimization with a focus on long-term value and profitability.

The role partners with Marketing Analytics, Digital Experience, GTM Strategy, Brand, Operations, and agencies to maximize growth while ensuring marketing efficiency and data-driven decision making.