Growth Marketing Sr. Associate, Emerging Media & Planning

Acorns; Irvine, Northern (CA, KY); Hybrid; USD 94,000 - 108,000; Full time

Benefits offered by this job

Office space in Irvine (optional)

Job summary

Acorns is seeking a Growth Marketing Sr. Associate to own CTV and Podcast paid media and serve as the connective tissue for integrated media planning across paid initiatives.

You will manage agency relationships, lead performance-driven tests, and ensure top-notch creative execution from planning through launch. This remote-first role emphasizes strategic thinking and hands-on execution, with an opportunity to collaborate across the broader paid marketing team while leveraging testing roadmaps

Qualifications

• 3-5 years of experience in performance marketing or paid media.
• Deep familiarity with the CTV ecosystem and measurement approaches.
• Experience managing Podcast media including dynamic ad insertion and attribution methodologies.
• Demonstrated ability to manage agency relationships and drive performance accountability.
• Strong analytical foundation—incrementality studies, MMM inputs, and channel reporting.
• Proven project management and coordination skills.
• Experience working cross-functionally with creative, analytics, and external agency partners.
• Motivation to help everyday people build financial security aligns with Acorns' mission.

Responsibilities

• Own CTV and Podcast paid media strategy, execution, and performance end-to-end.
• Manage relationships with CTV and Podcast agencies and ensure performance standards.
• Develop testing roadmaps across targeting, creative formats, publisher mix, and buying strategies.
• Partner with Analytics to design incrementality and lift studies and translate results into actions.
• Ensure creative excellence across placements per brand standards and KPIs.
• Balance brand and performance goals to hit CAC and growth targets.
• Act as integrated planning coordinator across the paid marketing team for launches.
• Maintain workback schedules and flag risks to meet deadlines.
• Coordinate creative requests across channels and ensure timely delivery of assets.
• Ensure tracking is scoped, implemented, and QA'd prior to launches.
• Serve as central communicator across paid marketing, creative, analytics, and partners to keep campaigns moving.

Skills

Performance marketing

CTV ecosystem

Podcast media

Agency management

Analytics

Project management

Cross-functional collaboration

Mission alignment

Job description

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values.

Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility

Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future

Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team

Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress

Find a way - Never settle, no excuses, nothing is impossible. Just make it happen

Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.

Growth Marketing, Sr. Associate - Emerging Media & Planning | Acorns

Acorns is looking for a strategic, hands-on Growth Marketing Sr. Associate to own our CTV and Podcast channels and serve as the connective tissue for integrated media planning across paid initiatives. You'll operate as a single-threaded owner for two of our most important emerging channels-managing agency relationships, leading performance-driven tests, and ensuring best-in-class creative execution. You'll also play a critical coordination role across the broader paid marketing team, keeping campaigns on track from planning through launch.

This role is equal parts strategist and executor. You'll bring deep channel expertise in CTV and Podcasts, a sharp analytical mindset, and the organizational discipline to keep cross-functional campaigns moving. You thrive in environments where you own outcomes, not just tasks.

Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.

What You Will Do

CTV & Podcast Channel Ownership

• Serve as the single-threaded owner for CTV and Podcast paid media, owning strategy, execution, and performance end-to-end.
• Manage and cultivate relationships with CTV and Podcast agencies, acting as the primary day-to-day point of contact and holding partners accountable to performance and delivery standards.
• Develop and execute structured testing roadmaps across both channels-spanning audience targeting, creative formats, publisher mix, and buying strategies.
• Partner closely with Analytics to design and launch incrementality and lift studies, translating results into clear optimization actions and investment recommendations.
• Ensure creative excellence across CTV and Podcast placements-briefing channel-specific assets, providing feedback rooted in both brand standards and performance KPIs, and iterating quickly based on test learnings.
• Balance brand-building and performance objectives within each channel, maintaining a clear view of how both contribute to CAC goals and overall growth targets.

Integrated Media Planning & Campaign Coordination

• Act as the integrated planning coordinator across the paid marketing team, ensuring all paid initiatives are accounted for and aligned when launching new creatives, brand campaigns, or promotional moments.
• Own and maintain workback schedules for paid campaign launches, proactively flagging risks, keeping stakeholders informed, and ensuring deadlines are met.
• Coordinate creative requests across channels, ensuring assets are briefed, approved, and delivered on time for campaign launches.
• Partner with Analytics and channel managers to confirm tracking is scoped, implemented, and QA'd ahead of every launch.
• Serve as a central point of communication across paid marketing, creative, analytics, and other cross‑functional partners to keep campaigns moving efficiently.

What You Will Bring

• 3-5 years of experience in performance marketing or paid media, with direct, hands‑on experience running CTV and/or Podcast campaigns against performance KPIs.
• Deep familiarity with the CTV ecosystem—including streaming platform dynamics, publisher relationships, and measurement approaches, with the ability to evaluate inventory quality and targeting strategies.
• Experience managing Podcast media across host‑read, produced, and programmatic ad formats, including dynamic ad insertion, publisher partnerships, and podcast‑specific attribution methodologies.
• Demonstrated ability to manage agency relationships, set clear expectations, and drive performance accountability.
• Strong analytical foundation-comfortable designing and interpreting incrementality studies, MMM inputs, and channel‑level performance reporting, and translating data into clear recommendations.
• Proven project management and coordination skills; you build workback schedules, keep stakeholders aligned, and proactively resolve blockers before they become problems.
• Experience working cross‑functionally with creative, analytics, and external agency partners to bring campaigns from brief to launch.
• A belief that your work is connected to something bigger-helping everyday people build financial security is core to what we do at Acorns, and we want teammates who are energized by that mission.

About Acorns:

Acorns is the financial wellness company helping everyday Americans grow their money for the long term. Since 2014, Acorns has grown into a global company with multiple life stage products serving the needs of kids, teens, adults and parents. Named one of America's Best Financial Services of 2026 by TIME, Acorns has served over 16 million people, and helped customers save & invest over $33 billion dollars, much of it from spare change and small amounts.

Compensation Information:

The pay range for this position at commencement of employment is expected to be between $94,000-$108,000; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including a sign-on bonus, equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, the employee will be in an “at-will” position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Work Authorization:

Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visit www.e-verify.gov