Growth Marketing Specialist — Lead Gen & Strategy

Nationwide Mutual Insurance Company; Columbus (OH); Hybrid; USD 80,000 - 149,000; Full time

Benefits offered by this job

Medical/dental/vision

Life insurance

401(k) with company match

Pension plan

paid time off

9 holidays

Unity Day

Job summary

Nationwide Mutual Insurance Company in Columbus, OH is seeking a Specialist, Marketing Management to support Stop Loss and Employee Benefits marketing strategy and execution across employer, broker, consultant, and member audiences. You’ll translate insights into actionable leads and collaborate across marketing, sales, and legal teams.

The role emphasizes project management, content creation, activation plans, and measurement, with a hybrid in-office/remote setup and a requirement to obtain

Qualifications

• Strong project management, cross-functional collaboration, and executional discipline.
• Translate business priorities, customer insights, and product information into clear marketing tactics.

Responsibilities

• Support lead-generation campaigns across digital, email, web, social and events.
• Assist with reporting on campaign performance and derive insights for improvements.
• Write briefs, support audience strategy, activation plans and measurement approaches.
• Coordinate campaign execution from planning through launch, including intake, content development, reviews and deployment.
• Support sales with tools, materials, talking points, templates and digital content.
• Maintain marketing materials for accuracy and compliance.
• Build collaborative relationships across marketing and enterprise partners.

Skills

Project management

Cross-functional collaboration

Marketing strategy

Lead generation

Analytics

Communication

Education

Bachelor’s degree in marketing, business administration or related field

Job description

Nationwide Mutual Insurance Company in Columbus, OH is seeking a Specialist, Marketing Management to support Stop Loss and Employee Benefits marketing strategy and execution across employer, broker, consultant, and member audiences. You’ll translate insights into actionable leads and collaborate across marketing, sales, and legal teams.

The role emphasizes project management, content creation, activation plans, and measurement, with a hybrid in-office/remote setup and a requirement to obtain