Growth Marketing Specialist

HEN Technologies; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

A leading technology company in the U.S. is seeking a Growth Marketing Specialist to drive digital presence and measurable growth. The role requires expertise in managing organic and paid channels, SEO strategies, and creating compelling content. Ideal candidates have 3–5 years of experience in growth marketing and a passion for the fire industry. Join a fast-growing startup that offers competitive pay, comprehensive benefits, and the opportunity to build a high-performing marketing department.

Benefits

Competitive pay

Comprehensive benefits

Remote flexibility

Travel opportunities to fire service events

Qualifications

• 3–5 years of experience in growth marketing or related roles.
• Proven success in running paid campaigns on META, LinkedIn, and Google Ads.
• Ability to create process documents and scalable workflows.

Responsibilities

• Manage organic social media across multiple platforms.
• Run paid campaigns focusing on ROI.
• Conduct regular SEO analysis to drive growth.

Skills

Growth marketing

Digital marketing

SEO strategy

Social media management

Analytical skills

Content creation

Video editing

Education

Bachelor’s degree in marketing

Tools

Google Analytics

Adobe Creative Suite

HubSpot CRM

Job description

Remote | Reports to Head of Marketing | Some Travel Required | US ONLY

About Us

Hen Nozzles is revolutionizing the fire industry through cutting-edge nozzle technology that enhances performance, safety, and efficiency. We are a fast-growing company disrupting the market with innovative solutions designed for firefighters, by firefighters. If you’re passionate about growth marketing, innovation, and making an impact, this is your opportunity to help build something big.

Position Overview

We’re looking for a Growth Marketing Specialist to own and scale our digital presence, drive measurable growth, and help lay the foundation of a high-performing marketing department. This role requires a unique mix of creativity, analytics, and execution. The ideal candidate understands how to combine compelling content with data-driven insights to drive brand awareness, engagement, and conversions.

This is a hands-on role where you’ll manage organic and paid channels, oversee our website and SEO, create and document processes, and help shape how a high-growth marketing team operates. Fire service experience or familiarity with the industry is strongly preferred.

Key Responsibilities

• Own organic social media across multiple platforms (LinkedIn, Facebook/Meta, Instagram, X, TikTok, and YouTube).
• Run paid campaigns on META, LinkedIn, and Google Ads with strong reporting and ROI focus.
• Manage ongoing website updates with fresh copy, videos, and landing pages.
• Conduct regular SEO analysis and implement strategies to drive organic search growth.
• Create compelling content (copy, graphics, videos) that translates technical product info into engaging storytelling.
• Edit videos and design creative assets to support campaigns and social growth.
• Be open to using advanced AI video editing tools to quickly create visually appealing video content.
• Develop reports and dashboards to track KPIs, ad performance, SEO metrics, and campaign ROI.
• Use insights to optimize strategies and continuously improve results.
• Not be afraid of trying new things that could fail and if they do fail, learn, adapt, and re-launch better.

Process & Documentation

• Build and document repeatable marketing processes, playbooks, and procedures to scale a fast-growing team.
• Collaborate cross-functionally to ensure consistency and efficiency.

Events & Conferences

• Support event marketing campaigns, from planning and promotion to on-site execution.
• Capture and repurpose event content for ongoing marketing initiatives.

Qualifications

• 3–5 years of experience in growth marketing, digital marketing, or related roles.
• Proven success running META, LinkedIn, and Google Ads campaigns.
• Experience owning social media strategy across multiple platforms.
• Strong writing and storytelling skills with industry-relevant content experience.
• SEO strategy and website content management experience.
• Proficiency with analytics tools (Google Analytics, Google Ad manager dashboards, META Business Suite, HubSpot CRM a plus).
• Ability to create process documents and build scalable marketing workflows.
• Video editing and graphic design skills (Adobe Creative Suite, Canva, or similar).
• Firefighting experience or experience in the fire industry is a strong plus.
• Event management or conference marketing experience is a plus.
• Bachelor’s degree in marketing, communications, or related field preferred.

Why Join HEN Nozzles?

• Be part of an innovative company disrupting the fire industry.
• Own and scale core marketing channels with measurable impact.
• Help build the foundation of a high-growth marketing department.
• Remote flexibility with travel opportunities to top fire service events.
• Competitive pay, comprehensive benefits, and ESOPs in a fast-growing startup.
• Work alongside a diverse team of firefighters and industry experts.

If you’re excited to drive measurable growth, create impactful content, and help shape the future of fire service marketing, we want to hear from you. Apply today!