Growth Marketing Specialist

Illuvium; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Illuvium is seeking a hands-on Growth Marketing Specialist to drive growth across games, products and community. You will run paid user-acquisition campaigns, support social channels, deliver email marketing and coordinate influencer relationships.

You will balance creative work, campaign execution and performance analysis, while using AI tools to research audiences, ideate campaigns and improve speed and quality of output.

Qualifications

• Hands-on growth marketing experience
• Proven ability to plan and execute paid user-acquisition campaigns
• Experience delivering email marketing and social content

Responsibilities

• Plan, launch and optimise paid user-acquisition campaigns across relevant ad platforms.
• Manage budgets, audience targeting and creative testing with performance metrics.
• Create and deliver social content, email campaigns and community updates for launches and re-engagement.
• Coordinate influencer activity and collaborate with product, design and development teams on campaigns.
• Leverage AI tools for market research, campaign ideation and content creation.
• Report campaign performance and identify new growth opportunities.

Skills

Paid ads

User acquisition

Social media

Email marketing

Influencer marketing

Campaign optimisation

AI tools

Tools

AI tools

Job description

About Illuvium

Illuvium is building an interconnected universe of blockchain-enabled games, combining high-quality game development, digital ownership and a global player community. We are looking for a hands-on Growth Marketing Specialist to help grow the Illuvium ecosystem across our games, products and community.

The Role

This is a broad, execution-focused individual contributor role for someone who can develop marketing campaigns and personally deliver the work.

You will run paid user-acquisition campaigns, support Illuvium's social channels, deliver email marketing and coordinate selected influencer relationships. You will help us attract new players, re-engage existing community members and improve the performance of our marketing activity.

You should be comfortable moving between creative work, campaign execution and performance analysis. We are also looking for someone who actively uses modern AI tools to research audiences, develop campaign concepts, create and adapt content, and improve the speed and quality of their work.

Responsibilities

• Plan, launch and optimise paid user-acquisition and direct-response campaigns across relevant advertising platforms.
• Manage campaign budgets, audience targeting and creative testing while monitoring acquisition, conversion and engagement metrics.
• Plan and deliver social content, campaign copy, community announcements and email campaigns for launches and player re-engagement.
• Coordinate influencer activity and collaborate with product, design, game development and community teams on campaigns and launches.
• Use AI tools for market research, campaign ideation, content creation, audience analysis and workflow automation.
• Report on campaign performance, share actionable insights and identify new growth opportunities.