Growth Marketing Specialist

A Hiring Company; Michigan; On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Health Insurance

401(K) with Match

Paid Time Off

Exclusive Employee Discounts

Job summary

A premium grooming brand is seeking a Growth Marketing Specialist to support its growth engine. In this role, you will analyze campaign performance, optimize lifecycle marketing, and translate data into actionable insights. The ideal candidate has a strong analytical mindset, excellent communication skills, and a bachelor's degree in marketing or a related field. You will manage multi-location marketing initiatives and contribute to the improvement of engagement and conversion rates across platforms. This opportunity offers ample career growth and comprehensive benefits.

Qualifications

• 3–6+ years of experience in business analysis, CRM, or digital marketing.
• Ability to manage multiple campaigns and initiatives.
• Comfortable working cross-functionally with teams.

Responsibilities

• Analyze lifecycle flows and campaign performance.
• Create performance summaries and reports for leadership.
• Design and execute A/B tests to improve marketing effectiveness.

Skills

Analytical mindset

Communication skills

Attention to detail

Education

Bachelor’s degree in marketing, business, analytics, or related field

Tools

HubSpot

Google Analytics

Meta

Zenoti

Booker

Mindbody

Job description

Growth Marketing Specialist

The Growth Marketing Specialist is a hands‑on execution and optimization role supporting Boardroom’s growth engine. This role partners closely with marketing leadership to analyze performance, execute campaigns, optimize lifecycle marketing, and package insights for leadership and franchise stakeholders. Strategy and architecture are already in place; this role focuses on running the machine well, improving results through testing, and turning data into clear, actionable insights.

Core Responsibilities

• Analyze lifecycle flows, campaign performance, and landing page conversion to identify growth opportunities and optimization levers across a multi‑location business.
• Pull and interpret raw data from HubSpot, Google Analytics, and paid media platforms, translating performance results into clear insights and actionable recommendations.
• Create performance summaries, reports, and presentation materials for leadership, franchise partners, and internal stakeholders.
• Build, execute, and optimize email and SMS campaigns, automated workflows, and lifecycle journeys from setup through post‑campaign analysis.
• Own campaign execution including QA, launch, testing, and ongoing optimization to improve engagement and conversion over time.
• Design and execute A/B tests across messaging, timing, and workflows to continuously improve marketing effectiveness.
• Build, update, and optimize landing pages supporting membership acquisition, promotions, and lead‑generation initiatives.
• Monitor and improve lead capture rates and conversion performance across marketing touchpoints.
• Support paid media execution by managing platform access in Meta and Google, coordinating landing page alignment, and partnering with agency teams.
• Support franchise marketing requests and execute programs across HubSpot, Zenoti, Booker, and Mindbody.
• Maintain and update key marketing assets, including membership and promotional pages, to ensure accuracy and consistency across locations.

Requirements

• Bachelor’s degree in marketing, business, analytics, or related field.
• 3–6+ years of experience in business analysis, CRM, or digital marketing.
• Analytical mindset with the ability to translate data into clear insights and recommendations.
• Strong attention to detail and ability to manage multiple campaigns and initiatives at once.
• Strong communication skills and comfort working cross‑functionally with internal teams, franchise partners, and agencies.
• Ability to operate effectively in a fast‑paced, multi‑location environment.

About Boardroom

Boardroom Salon for Men is a fast‑growing premium men’s grooming brand redefining the modern barbershop through elevated service, a refined membership model, and a commitment to exceptional client experience. Backed by a results‑driven, entrepreneurial team, we operate with startup velocity—constantly testing, learning, and scaling what works to build the future of men’s grooming. Boardroom has expanded into new locations, becoming a national brand with over 55 locations, recently acquiring Austin’s Finley’s Barbershops.

Why join our team?

• Career Growth – Advance your career with ample opportunities to grow.
• Comprehensive Benefits – Health, Dental, Vision, Short‑ & Long‑Term Disability, and Life Insurance after just 60 days*.
• 401(K) with Match – Secure your future with a retirement plan that has a discretionary match.
• Paid Time Off – 3 weeks of paid time off!
• Paid Holidays – Enjoy up to 7 paid holidays annually.
• Wellness Perks – Discounted gym and med‑spa benefits to enhance your wellness and self‑care.
• Exclusive Employee Discounts – Save on the services and products you love.
• Employee Assistance Program – Support when you need it most.