Growth Marketing Specialist

Yamibuy; Brea (CA); On-site; USD 50,000 - 70,300; Full time

Benefits offered by this job

401(k) matching

Health insurance: medical, vision, and dental

Paid time off (PTO)

On-site gym/pool and game rooms

Coffee and snacks

Job summary

A leading e-commerce platform in California seeks a Growth Marketing Specialist to drive organic traffic through SEO strategies and AI-driven platforms. The role demands a strong background in SEO with over three years of experience, preferably in North American e-commerce, alongside a passion for AI and Asian culture. The ideal candidate will have startup experience, familiarity with SEO tools, and excellent analytical skills. Competitive salary and benefits offered, including health insurance and a flexible work environment.

Qualifications

• 3+ years of experience in SEO or growth marketing, preferably in e-commerce.
• Startup experience is a plus.
• Hands-on experience with relevant SEO tools.

Responsibilities

• Own the organic growth strategy across SEO and AI discovery platforms.
• Implement strategies to increase 'Share of Model'.
• Develop and execute a comprehensive SEO strategy.

Skills

SEO

Data analysis

Google Analytics

Content marketing

Technical SEO

Bilingual English/Chinese

AI-driven traffic

Tools

Google Search Console

SEMrush

Ahrefs

Job description

Brea, United States | Posted on 01/02/2026

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

Benefits & Compensation

• 401(k) matching
• Health insurance: medical, vision, and dental
• $50K-70.3K
• Paid time off (PTO): vacation, sick, and holidays
• On-site gym/pool and game rooms
• Coffee and snacks

Summary

The Growth Marketing Specialist is responsible for driving organic traffic growth through SEO and AI-driven discovery channels. This role leads strategy across technical SEO, content optimization, site architecture, and schema implementation to improve visibility and “Share of Model” on generative search platforms. The specialist analyzes performance data, conducts keyword and competitive research, and partners closely with Product, Engineering, and Content teams to turn insights into growth initiatives. The ideal candidate has at least three years of SEO or growth marketing experience (preferably in North American e-commerce), is comfortable working in startup environments, understands technical and content-led SEO, and is passionate about AI, emerging search trends, and Asian products. Bilingual English/Chinese is required.

Responsibilities

• Own the organic growth strategy across SEO and AI discovery platforms
• Implement strategies to increase "Share of Model" by optimizing site architecture and Schema markup for Generative Engine Optimization
• Develop and execute a comprehensive SEO strategy, including technical SEO, onsite and offsite optimization, and content-led growth initiatives
• Conduct keyword research, competitive analysis, and site audits to identify growth opportunities
• Collaborate with Product, Engineering, and Content teams to implement the organic traffic growth strategy
• Monitor and analyze search rankings, website performance, and user behavior, translating insights into clear action items
• Evaluate organic traffic quality and performance, providing data-driven insights and recommendations for continuous improvement
• Stay current with search ecosystem changes, algorithm updates, and emerging AI-driven discovery trends

Qualifications

• 3+ years of experience in SEO, organic growth, growth marketing, or AI-driven traffic, preferably within the North American e-commerce industry
• Startup experience with hands‑on SEO and GEO is a strong plus
• Strong ability to analyze data, generate insights, and translate findings into actionable recommendations
• Hands‑on experience with Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs)
• Solid understanding of content marketing, link‑building strategies, and technical SEO fundamentals
• Strong interest in AI, search innovation, and content creation
• Strong interest in Asian products and culture, with the ability to quickly identify emerging trends among our target customers