Growth Marketing & Marketing Ops Team Lead

Piper Companies; Austin (TX); Remote; USD 130,000 - 180,000; Full time

Job summary

Piper Companies is seeking a strategic and hands-on Growth Marketing Lead to enhance user acquisition and engagement for its B2B SaaS offerings. This remote role requires a data-driven mindset and experience in leading marketing initiatives aimed at product-led growth, ideal for those passionate about building scalable marketing systems.

Benefits

Competitive bonus plan

Comprehensive benefits including Medical, Dental, Vision, 401k

Qualifications

• 5+ years of experience in B2B SaaS marketing.
• Hands-on experience with HubSpot and Salesforce.
• Strong data literacy and comfort with metrics.

Responsibilities

• Lead the transition to product-led growth.
• Launch and manage lifecycle campaigns.
• Optimize the user journey for team adoption.

Skills

Growth Marketing

Lifecycle Marketing

Data Literacy

Email Campaign Management

A/B Testing

Tools

HubSpot

Salesforce

Job description

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Piper Companies is looking for a strategic and hands-on Growth Marketing Lead to drive user acquisition, engagement, and conversion across a suite of B2B SaaS products. The Growth Marketing Lead role is remote and must work EST or CST hours. The Growth Marketing Lead role is ideal for someone who thrives in a fast-paced, data-driven environment and is passionate about building scalable marketing systems that support product-led growth.

Responsibilities of the Growth Marketing Lead include:

• Lead the transition from sales-led to product-led growth, including the development of PQL processes and account-based scoring models.
• Launch and manage lifecycle campaigns (onboarding, re-engagement, upgrades) using email, in-app messaging, and other channels.
• Optimize the self-serve user journey and support the transition from individual users to team-based adoption.
  
  

Qualifications for the Growth Marketing Lead include:

• 5+ years of experience in B2B SaaS marketing, with a focus on growth or lifecycle marketing.
• Experience with A/B testing and experimentation frameworks.
• Hands-on experience with HubSpot and Salesforce.
• Strong data literacy and comfort working with metrics, dashboards, and reports.
  
  

Compensation for the Growth Marketing Lead includes:

• Salary: $130,000 - $180,000 annually
• Competitive bonus plan
• Comprehensive benefit: Medical, Dental, Vison, 401k, PTO, holidays, sick leave as required by law
  
  

This job opens for applications on 5/30/2025. Applications for this job will be accepted for at least 30 days from the posting date.

Keywords: growth marketing, product-led growth, PLG, sales-led growth, SLG, B2B SaaS, lifecycle marketing, user acquisition, user engagement, user retention, lead scoring, PQLs, account-based marketing, ABM, HubSpot, Salesforce, marketing automation, A/B testing, technical marketing, developer marketing, data-driven marketing, marketing analytics, onboarding campaigns, re-engagement campaigns, upgrade campaigns, community marketing, open source marketing, marketing strategy, funnel optimization, marketing operations, paid media, marketing leadership, team management, startup marketing, product marketing, customer journey, user segmentation, marketing metrics, GTM strategy, SaaS growth, marketing tools, campaign management, digital marketing, email marketing, in-app messaging, marketing experimentation, user insights, B2B marketing, technical audience

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Business Consulting and Services

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