Growth Marketing Manager: TikTok Shop and Creator Programs

OddDuck Marketing Group; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

OddDuck Marketing Group is seeking a Growth Marketing Manager to own strategy, performance, and day-to-day execution for a portfolio of TikTok Shop and creator program clients. You will collaborate with our ads, affiliates, Shop operations, and creator teams to drive measurable growth across campaigns.

No TikTok Shop or creator experience is required; we will train you on our playbook and scale new service lines as the agency grows.

Qualifications

• 2–5 years of agency, growth marketing, or social commerce experience.
• Passion for ecommerce and digital brands.
• Experience managing multiple clients or cross-functional projects.
• Highly organized with the ability to track many moving pieces.

Responsibilities

• Manage day-to-day success across TikTok Shop and creator program clients.
• Build and run TikTok Shop strategies, including paid media on GMV Max.
• Design and manage workflows for pay-for-performance creator content on Trybe.
• Coordinate reporting, strategy, and execution across ads, affiliate, Shop, and creator workflows, leading a small team.

Skills

Growth marketing

TikTok Shop

Creator programs

Paid media

Cross-functional

Tools

GMV Max

Trybe

Job description

Start Date: Immediately (contract-to-hire or full-time)

About OddDuck

OddDuck is a social commerce marketing agency helping household names like David’s Bridal, goodwipes, Octobuddy, and Legendary Foods, along with dozens of 8 and 9-figure DTC brands, scale on TikTok and beyond. We’re an official TikTok Shop agency partner and Meta Business Partner.

About the Role

We’re looking for a Growth Marketing Manager to own strategy, performance, and day-to-day execution across a portfolio of TikTok Shop and creator program clients. You’ll work closely with our internal team across ads, affiliates, Shop operations, and creator content.

You’ll also help build and run our pay-for-performance creator programs on Trybe, turning creator content into a repeatable growth engine for brands across TikTok and Meta.

This isn’t a task-doer role. It’s for someone who owns outcomes and thrives when things move fast.

Responsibilities

• Manage day-to-day success across TikTok Shop and creator program clients
• Build and run TikTok Shop strategies, including paid media on GMV Max
• Design and manage workflows for pay-for-performance creator content on Trybe, from creator recruitment and briefs to content delivery and performance tracking
• Coordinate reporting, strategy, and execution across ads, affiliate, Shop, and creator workflows, leading a team of 2
• Hold team members accountable to deadlines, SOPs, and quality standards
• Deliver proactive, insight-driven updates via Slack, email, and client calls
• Spot and fix performance or quality issues before clients do
• Contribute to creative, affiliate, and creator campaign planning
• Help document and improve internal processes as we scale new service lines

How We’ll Measure Success

• High client retention and LTV
• Accounts growing month over month
• Creator programs delivering content that performs and hits CPA targets
• Deliverables completed on time and to standard
• Clients feel supported, informed, and confident
• Team is aligned and executing without breakdowns
• Have 2–5 years of experience in agencies, growth marketing, or social commerce
• Are passionate about ecommerce
• Have managed multiple clients or cross-functional projects at once
• Are highly organized and keep a lot of moving pieces on track
• Understand performance metrics (ROAS, CPA) and can explain what’s driving them
• Know what makes short-form content perform
• Communicate clearly, think strategically, and move quickly
• Can lead a team, not just manage a to-do list
• Are excited to grow in a high-performance culture with real upside

No TikTok Shop or creator experience necessary. We’ll train you on our playbook.

Growth Path

This role is built for someone who wants to grow into leadership. As our creator and social commerce offerings expand, you’ll have the chance to take on more ownership, build out new service lines, and grow with the agency.