Growth Marketing Manager - TestRail

Embarcadero Technologies; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Growth Marketing Manager, where you will spearhead innovative marketing strategies to enhance brand awareness and drive pipeline growth. In this dynamic role, you will collaborate with cross-functional teams to craft effective campaigns, optimize performance through data-driven insights, and manage a marketing budget. Your expertise in B2B marketing, demand generation, and digital channels will be key in positioning the brand as an industry leader. If you're passionate about growth and eager to make a significant impact, this opportunity is perfect for you!

Qualifications

• 5+ years in B2B marketing with a focus on demand generation and digital channels.
• Strong analytical skills and experience in managing marketing initiatives.

Responsibilities

• Define and lead growth marketing strategies aligned with business goals.
• Drive demand generation across multiple channels to increase lead quality.

Skills

B2B Marketing

Demand Generation

Digital Channels

Content Strategy

Analytical Mindset

Collaboration

A/B Testing

Education

Bachelor’s degree in Marketing

Master’s degree in Marketing

Tools

HubSpot

Google Analytics

Paid Media Tools

SEO Tools (e.g., Ahrefs, SEMrush)

ABM Platforms (e.g., 6sense)

Job description

About TestRail:
TestRail helps quality assurance (QA), engineering, and software development teams speed up testing, improve product quality, and ship releases faster. More than 10,000 organizations like NASA, Apple, Microsoft, Activision Blizzard, and Amazon trust TestRail to power their QA and test management processes.

Role Overview:
As a Growth Marketing Manager, you will drive pipeline growth and enhance brand awareness for one of our leading brands in the software quality and DevSecOps space. Reporting to the head of marketing, you’ll create and own the brand's strategy, vision, and campaign framework, collaborating closely with cross-functional teams and shared services specialists (SEO, SEM, email marketing, content, social media) who will execute your strategic vision. This role requires a collaborative, cross-functional mindset and experience in managing multifaceted projects. You’ll also work alongside other growth marketing managers to share insights and optimize strategies across our portfolio.

Key Responsibilities:

• Growth Strategy & Planning: Define and lead growth marketing strategies and the go-to-market vision for your brand, informed by market research and aligned with overarching business goals.
• Demand Generation: Drive demand generation across paid, organic, and owned channels, increasing lead quality and conversions.
• Data-Driven Optimization: Use analytics tools to monitor campaign performance, implementing A/B tests and growth experiments to refine tactics and discover new opportunities.
• Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to ensure strategic alignment and maintain active coordination with shared service teams for efficient execution.
• Brand Positioning & Awareness: Establish and promote the brand as an industry thought leader, building recognition and resonance through consistent, high-quality messaging.
• Budget Management & Reporting: Manage the marketing budget efficiently, providing regular performance reports to track key growth metrics and inform agile decision-making.

Required Skills & Qualifications:

• Experience: 5+ years in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy, including 3+ years in a management role.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field; a Master’s degree is a plus.
• Technical Proficiency: Familiarity with HubSpot, Google Analytics, paid media tools (Google, Microsoft), paid social tools (LinkedIn), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms.
• ABM Experience: Experience with ABM platforms (e.g., 6sense) and ABM processes, best practices, and campaign management is a significant advantage.
• Analytical Mindset: Skilled in interpreting data, tracking KPIs, and making data-driven decisions to enhance campaign performance.
• Collaboration and Leadership: Excellent communicator and collaborator with experience managing cross-functional marketing initiatives.
• Experimentation Focus: Enthusiastic about A/B testing and running growth experiments to continually optimize and scale marketing initiatives.
• Success Metrics: Growth in the pipeline and lead conversion rates directly impact revenue growth. Enhanced brand visibility and authority within target segments. Improved CAC and maximized CLV through optimized campaigns. Efficient workflows and accurate reporting through HubSpot.

An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.