Growth Marketing Manager - PPC, Content & Digital

Pacific Crest Services; Eagle (ID); On-site; USD 60,000 - 65,000; Full time

Job summary

Pacific Crest Services is building a sophisticated, high-performing marketing function for a growing national insurance platform. You will work with the Marketing Director to turn strategy into execution across paid media, content, website, and video campaigns.

The role requires hands-on execution, strong writing, and the ability to analyze what’s working, optimize ROI, and continually improve marketing performance for lead generation and growth.

Qualifications

• Demonstrated success managing PPC campaigns.
• Strong working knowledge of Google Ads and digital analytics.
• Experience generating qualified B2B leads.
• Strong writing, content, and creative skills.
• Experience with landing pages and conversion optimization.
• Understanding of SEO and digital content strategy.
• Experience managing website projects and external vendors.
• Familiarity with email marketing and marketing automation.
• Experience with Adobe Creative Suite, Canva, Figma, or similar.
• Comfort using AI tools to improve marketing productivity and performance.
• Strong analytical skills with creative instincts.
• Bias toward action and ownership.

Responsibilities

• Manage and optimize Google Ads/PPC campaigns.
• Support Microsoft, Meta, LinkedIn, retargeting, and other paid channels.
• Develop and improve landing pages and conversion paths.
• Track campaign performance, attribution, conversions, and lead quality.
• Work with Marketing Director to improve ROI and qualified opportunities.
• Create thought leadership, articles, case studies, email campaigns, and social content.
• Manage the PCS content calendar and campaign execution.
• Grow PCS's presence across search, social, email, and AI discovery.
• Turn internal expertise and industry developments into marketing
• Support campaigns around agency recruiting, M&A, acquisitions, and growth.
• Strong writing and communication skills to create content in-house.

Skills

PPC campaigns

Google Ads

Digital analytics

B2B leads

Content writing

Landing pages

SEO strategy

Website projects

Email marketing

Marketing automation

AI tools

Analytical skills

Ownership

Tools

Adobe Creative Suite

Canva

Figma

AI tools

Job description

Pacific Crest Services is building a sophisticated, high-performing marketing function for a growing national insurance platform. You will work with the Marketing Director to turn strategy into execution across paid media, content, website, and video campaigns.

The role requires hands-on execution, strong writing, and the ability to analyze what’s working, optimize ROI, and continually improve marketing performance for lead generation and growth.