Growth Marketing Manager, Payments at Google

Google; Mountain View (CA); On-site; USD 116,000 - 166,000; Full time

Job summary

Google Wallet and Google Pay Growth Marketing Manager for Payments will design and execute data‑driven marketing strategies to acquire new users and drive ongoing engagement across paid media, web, app store, email, and in‑product messaging.

You will lead end‑to‑end campaigns, run A/B tests, analyze campaign data and user behavior, and partner with Payments Marketing, Product, Engineering and Data Science to accelerate global growth.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4+ years in digital consumer growth marketing across online channels.
• Experience managing cross-functional projects and leveraging data to inform marketing.
• Familiarity with mobile apps growth marketing and payments/eWallet space.

Responsibilities

• Design and execute end-to-end growth marketing strategies across acquisition and engagement channels.
• Analyze campaign performance data and user behavior to derive actionable insights.
• Collaborate with Payments Marketing, Product, Engineering and Data Science to accelerate growth.

Skills

Marketing analytics

Cross-functional leadership

Campaign management

Data-driven decision making

Education

Bachelor's degree or equivalent

Tools

App Campaigns (Google)

ASO (App Store Optimization)

Job description

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in digital consumer growth marketing, with a focus on online channels (e.g., web, paid media).
• Experience managing cross-functional or cross-team projects.
• Experience leveraging data or analytics to inform marketing plans, measure campaign performance, or generate user insights.

Preferred qualifications

• Experience managing external partners, including creative agencies for campaign asset design and technical agencies for website builds.
• Experience in consumer mobile apps growth marketing, covering acquisition, engagement, and strategies.
• Understanding of the website development lifecycle, including strategy, UX design, execution, and optimization.
• Familiarity with mobile app-specific growth channels, including Google App Campaigns, and App Store Optimization (ASO).
• Strong familiarity with the payments space, including eWallets.

About the job

As a Growth Marketing Manager for Payments, you will design and execute strategies to acquire new consumers and drive ongoing engagement for Google Wallet and Google Pay globally. Your primary responsibility will be to develop and lead data-driven marketing strategies across multiple channels, including paid media, web, app store, email, and in-product messaging. This role requires a unique blend of investigative acumen, operational excellence, and an understanding of the consumer payments and eWallet ecosystem.

US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits

Responsibilities

Design and execute end-to-end growth marketing strategies across acquisition and engagement channels (including paid media, email, app store, and in-product messaging) to accelerate the growth of Google Wallet and Google Pay. Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reporting - leveraging AI technologies to maximize efficiency and performance. Design and execute A/B and multivariate tests to continuously optimize key metrics, including click-through rate (CTR), conversion rates (CVR), and cost per acquisition (CPA). Analyze campaign performance data and user behavior to extract actionable insights, uncover net-new growth levers, and streamline the user conversion funnel. Partner closely with growth experts across Payments Marketing, Product Management, Engineering, Data Science, and Regional Marketing teams to accelerate user growth and enhance the core product experience.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA.