Growth Marketing Manager – Paid Acquisition & Direct Response

LifePharm; Irvine (CA); On-site; USD 94,000 - 127,000; Full time

Job summary

LifePharm is seeking a Growth Marketing Manager in Irvine, CA. This role focuses on paid digital advertising, direct-response copywriting, and aggressive customer and IBO acquisition.

The candidate will develop an acquisition strategy, write compelling ad and landing-page copy, launch and optimize campaigns, and continually test new creative angles to improve results. You will analyze performance, optimize campaigns, and build acquisition funnels from ad to lead/customer/IBO conversion, with a

Qualifications

• 5+ years of growth/performance marketing experience.
• Direct-response copywriting ability.
• Experience creating and optimizing landing pages and funnels.
• Ability to write compelling ad copy that drives action.
• Strong analytical skills to translate data into decisions.

Responsibilities

• Own and execute customer and IBO acquisition strategy across paid digital channels.
• Plan, launch, manage, and optimize Meta, Instagram, Google, YouTube campaigns.
• Write or contribute to direct-response ad copy and landing pages.
• Develop messaging for products and LifePharm business opportunity.
• Build acquisition funnels from ad to conversion.
• Develop campaigns to generate qualified IBO leads and applications.
• Collaborate with designers for performance-driven creative.
• Establish a structured creative testing program.
• Monitor CAC, ROAS, CPL, conversion rate, CTR, LTV, and IBO metrics.
• Produce reporting explaining results and next tests.
• Stay current on performance marketing trends and channels.

Skills

Growth marketing

Paid advertising

Copywriting

Acquisition funnels

Analytics

A/B testing

Tools

Meta Ads Manager

Google Ads

Job description

LifePharm is a health and wellness company focused on innovative products designed to support healthier, more vibrant lives. As we continue to grow our customer and Independent Business Owner (IBO) communities, we are looking for a results-driven marketer who can turn strong products and brand stories into measurable customer and IBO acquisition.

The Role

Location: Irvine, CA

Employment Type: Full-Time

Reports To: Marketing VP

Salary: $110,000

About LifePharm

LifePharm is a health and wellness company focused on innovative products designed to support healthier, more vibrant lives. As we continue to grow our customer and Independent Business Owner (IBO) communities, we are looking for a results-driven marketer who can turn strong products and brand stories into measurable customer and IBO acquisition.

The Role

LifePharm is seeking a Growth Marketing Manager with strong experience in paid digital advertising, direct-response copywriting, customer acquisition, and conversion optimization.

This is not primarily a social media, content-calendar, or brand-management position. We are looking for someone who knows how to generate demand and convert it.

The ideal candidate can develop an acquisition strategy, write compelling ad and landing-page copy, launch and optimize campaigns, analyze performance, and continuously test new creative angles to improve results.

You will be responsible for helping LifePharm answer two critical questions:

How do we acquire more customers profitably?

and

How do we attract and convert more qualified people into LifePharm IBOs?

Key Responsibilities

• Own and execute LifePharm's customer and IBO acquisition strategy across paid digital channels.
• Plan, launch, manage, and optimize Meta, Instagram, Google, YouTube, and other performance marketing campaigns.
• Personally write or substantially contribute to direct-response advertising copy, including headlines, hooks, ad copy, landing pages, email campaigns, recruitment pages, and promotional campaigns.
• Develop differentiated messaging and advertising angles for LifePharm products and the LifePharm business opportunity.
• Build and optimize acquisition funnels from ad → landing page → lead/customer/IBO conversion.
• Develop campaigns specifically designed to generate qualified IBO leads and applications, rather than relying primarily on existing distributor recruitment.
• Work with designers and content creators to develop performance-driven creative for paid advertising.
• Create detailed creative briefs based on customer insights, competitive research, campaign data, and winning advertising concepts.
• Establish a structured creative testing program, testing hooks, headlines, offers, formats, audiences, landing pages, and calls to action.
• Identify winning creative and rapidly develop iterations based on performance.
• Improve website and landing-page conversion through A/B testing and conversion-rate optimization (CRO).
• Partner with the broader marketing team on product launches, promotions, email/SMS campaigns, and IBO initiatives.
• Analyze customer behavior and advertising data to identify opportunities for growth.
• Monitor performance metrics including CAC, ROAS, CPL, conversion rate, CTR, LTV, qualified IBO leads, and IBO acquisition cost.
• Produce concise reporting that explains not only what happened, but why it happened and what should be tested next.
• Stay current on performance marketing trends, advertising platforms, creative formats, competitors, and emerging customer-acquisition channels.

What We're Looking For

• 5+ years of experience in growth marketing, performance marketing, digital acquisition, or a similar role.
• Demonstrated experience managing and optimizing meaningful paid advertising budgets.
• Strong hands-on experience with Meta Ads Manager; Google Ads experience strongly preferred.
• Exceptional direct-response copywriting ability.
• Ability to write advertising copy that creates urgency and action without sounding overly promotional or generic.
• Experience developing and optimizing landing pages and digital acquisition funnels.
• Strong understanding of conversion-rate optimization, testing methodology, attribution, CAC, ROAS, and LTV.
• Comfortable working with creative teams while also being capable of developing campaign concepts independently.
• Strong analytical skills with the ability to translate performance data into actionable marketing decisions.
• Experience in DTC/e-commerce, supplements, wellness, beauty, consumer products, subscription businesses, lead generation, affiliate marketing, or direct selling is highly desirable.
• Experience marketing both products and an income/business opportunity is a major plus.
• Self-directed and comfortable taking ownership of revenue and acquisition goals.

What Success Looks Like

Within this role, success will ultimately be measured by growth—not simply campaign volume or content output.

Key outcomes include:

• Increased number of new customers
• Increased qualified IBO leads
• Increased conversions
• Lower customer acquisition cost
• Lower qualified-lead acquisition cost
• Improved ROAS
• Improved landing-page conversion rates
• Development of repeatable winning advertising concepts
• Creation of predictable acquisition funnels that LifePharm can scale