Growth Marketing Manager - Nutraceuticals (Ecomm + Paid + CRM)

Creative Circle; New York (NY); On-site; USD 150,000 - 180,000; Full time

Job summary

A leading company is seeking a Growth Marketing Manager/Director to enhance performance marketing campaigns focused on digital customer acquisition for their flagship product. This role requires extensive experience in nutraceuticals and managing significant paid media budgets, promising significant hands-on involvement as the company expands over the next few years.

Benefits

4 weeks' PTO

Frequent travel to Miami

Qualifications

• 5+ years in performance marketing focused on DTC supplements.
• Managed a yearly paid media budget of $2M+.
• Strong analytical capability to derive insights from data.

Responsibilities

• Execute a data-driven performance marketing strategy.
• Manage and optimize paid campaigns across multiple channels.
• Conduct A/B tests for optimizing performance.

Skills

Performance Marketing

Data Analysis

Creative Strategy

Communication

Tools

Shopify

Meta Ads

Google Ads

CRM platforms

Job description

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This range is provided by Creative Circle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$150,000.00/yr - $180,000.00/yr

Direct message the job poster from Creative Circle

We have an exciting full-time opportunity for a Growth Marketing Manager/Director reports into VP; level TBD depending on prior experience) to focus on managing and optimizing performance-based marketing campaigns and listings across digital channels to drive customer acquisition and revenue growth.

Prior experience within nutraceuticals/supplements required (ideally in-house, although agency exposure will be considered). Please do not inquire without. Thank you.

This role will be part of a "well-funded start-up" launching an established global brand in the US. While the team will grow significantly over the next 2-3 years, it will be necessary contribute in a hands-on capacity across a wide array of disciplines, below.

Responsibilities

• Performance Marketing Strategy: Execute a data-driven performance marketing strategy that drives growth for the company's flagship product, aligning with overarching business goals.
• Paid Advertising & Budget Optimization: Manage and optimize paid campaigns across multiple channels (e.g., Paid Search, Paid Social, Amazon) to maximize customer acquisition and revenue efficiency, focusing on LTV/CAC. Allocate budgets strategically to achieve maximum ROI while meeting growth targets.
• Creative Strategy: Analyze creative performance across paid channels, especially Paid Social, to deliver actionable insights that inform asset development and drive performance.
• CRM & Retention: Manage Email, SMS and Subscribe & Save programs to improve retention rates and customer lifetime value (LTV).
• Conversion Rate Optimization: Improve website pages and Amazon listings to increase conversion rates (CRO) and search engine optimization (SEO).
• Analytics & Reporting: Leverage data-driven insights to track, analyze, and report on key performance metrics, refining strategies to improve outcomes.
• Testing & Experimentation: Conduct A/B tests across ad formats, audience targeting, and landing pages to optimize performance and scale winning strategies.
• Content Development: Facilitate the creation of performance-driven content to enhance effectiveness across all e-commerce marketing channels.
• Market Research: Stay ahead of industry trends and competitor movements to identify new growth opportunities and mitigate risks.
  
  

Qualifications

• Experience: 5+ years in performance marketing with a proven track record of scaling high-ROI acquisition and retention programs for DTC
• supplements/nutraceuticals/pharmaceutical. Has managed a yearly paid media budget of $2M+
• Technical Expertise: Proficiency in Shopify, Meta Ads, Google Ads, and CRM platforms (preferably Klaviyo), TikTok Shop, and Amazon Seller Central.
• Analytical Strength: Strong ability to extract actionable insights from data, optimizing performance across channels, creative assets, and attribution models.
• Strategic & Hands-On: Capable of both hands-on execution, scrappy problem-solving, and strategic thinking.
• Entrepreneurial Mindset: A self-starter who thrives in a fast-paced, growth-focused environment, takes full ownership of projects, and isn't afraid to roll up their sleeves.
• Communication & Collaboration: Excellent communicator with the ability to convey complex insights in a clear, actionable manner to internal teams, agencies, and stakeholders. Comfort working with stakeholders to align on budgets, KPIs, and revenue-related goals.
• Growth Mentality: Deep understanding of the evolving performance marketing landscape and how to stay ahead in a competitive market.
• Planned Travel to Miami and very occasionally to Europe will be required.
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data.

Benefits

4 weeks' PTO

Frequent travel to Miami

Email Your Resume In Word To

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Brian Pope - Lead Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 02/27/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

,

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Staffing and Recruiting

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