Growth Marketing Manager, Mirakl Connect

Mirakl; Boston (MA); On-site; USD 85,000 - 115,000; Full time

Job summary

A leading company in platform business innovation is seeking a Growth Marketing Manager for Mirakl Connect. This role involves owning the strategy for demand generation and customer acquisition, designing integrated campaigns, and collaborating cross-functionally to drive measurable growth. The ideal candidate will have extensive experience in marketing, particularly in targeting SMB audiences, and will thrive in a fast-paced environment. Join a hyper-growth company at the forefront of digital transformation.

Qualifications

• 5+ years of experience in marketing, focusing on demand generation.
• Hands-on experience with paid acquisition and organic channels.

Responsibilities

• Design and optimize multi-channel marketing campaigns.
• Track and analyze campaign performance using various tools.

Skills

Demand Generation

Customer Acquisition

Analytical Skills

Project Management

Communication

Tools

Google Analytics

HubSpot

Salesforce

Job description

Growth Marketing Manager, Mirakl Connect

Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.

Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

Mirakl is trusted by 400+ industry-leading businesses worldwide including Macy’s, Decathlon, Best Buy, Airbus, Toyota Material Handling and Sonepar.

Headquartered in Paris and Boston and with offices in 7 countries, Mirakl is recognized as a Great Place to Work company.

About Mirakl Connect

Mirakl Connect is a leading ecosystem platform connecting sellers, partners, and operators to accelerate growth and innovation in the marketplace economy. By linking enterprises with a curated network of sellers and service providers, Mirakl Connect helps businesses scale their marketplaces quickly and efficiently.

Role Overview

The Growth Marketing Manager will own the strategy and execution of demand generation and customer acquisition initiatives globally. In this highly visible and hands-on role, you will design and implement integrated campaigns, drive measurable pipeline growth, and collaborate cross-functionally to ensure all marketing efforts align with Mirakl Connect’s business priorities and growth targets.

Key Responsibilities

• Design, launch, and optimize multi-channel marketing campaigns (paid media, SEO/SEM, email, social, partnerships, events) to generate high-quality leads and drive customer acquisition.
• Develop integrated marketing plans that align with business goals and customer needs, combining digital and offline tactics.
• Collaborate closely with Product, Sales, and Content teams to ensure consistent messaging and seamless lead handoff.
• Oversee A/B testing, audience segmentation, and campaign personalization to maximize engagement and conversion.
• Track, analyze, and report on campaign performance using tools like Google Analytics, HubSpot, and Salesforce.
• Leverage data-driven insights to refine strategies, improve ROI, and achieve lead and pipeline targets.
• Work with creative and product marketing teams to develop compelling assets, offers, and messaging tailored for the SMB audience.
• Ensure effective campaign rollout and performance, adapting tactics as needed for local markets.

Qualifications

• 5+ years of experience in marketing, with a strong track record in demand generation and customer acquisition, ideally targeting SMB audiences.
• Hands-on experience with paid acquisition (Google Ads, Facebook, LinkedIn, etc.) and organic channels (SEO, content marketing).
• Experience with field marketing or account-based marketing (ABM) is a strong plus.
• Strong analytical skills, with proficiency in campaign measurement and reporting tools.
• Excellent communication, project management, and cross-functional collaboration skills.
• Ability to thrive in a fast-paced, high-growth environment and balance strategic thinking with hands-on execution.

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a hyper-growth company at the heart of digital transformation for the world’s most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.

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