Growth Marketing Manager - eCommerce / Paid Media for US-based Company (Remote)

Paired; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

A fast-growing artist-owned lifestyle brand is seeking a Growth Marketing Manager to lead eCommerce and paid media initiatives. The ideal candidate will optimize campaigns, enhance customer acquisition, and drive comprehensive growth strategies, with the possibility to work remotely and enjoy flexible hours.

Benefits

Competitive Salary (USD)

Flexible Hours

Work from Anywhere

Qualifications

• 3+ years in performance marketing for DTC or eCommerce brands.
• Proven experience managing $10K+/mo in Meta or Google ad spend.

Responsibilities

• Manage and scale paid media campaigns across Meta and Google.
• Design and implement Klaviyo flows based on user behavior.
• Monitor attribution and funnel drop-off points using GA4.

Skills

Analytical mindset

Performance marketing

Email copywriting

Ad copy optimization

Tools

Klaviyo

GA4

Shopify

Job description

Paired is a fast-growing artist-owned digitally native lifestyle brand, committed to original design work, progressive values, and dark humor. Their product line includes a distinctive assortment of apparel, gifts, and accessories. Through in-house production and fulfillment, they strive to create and nurture a vibrant community among their fans, whether through social media via an engaging marketing program or through exceptional email campaigns.

We are looking for a Growth Marketing Manager to spearhead our eCommerce and paid media initiatives for our US-based operations. The ideal candidate will be responsible for developing and executing comprehensive growth strategies, optimizing paid media campaigns, and enhancing customer acquisition.

Responsibilities:

• Manage and scale paid media campaigns across Meta (FB/IG) and Google (Search, Shopping, YouTube) with budgets of $10K–$50K+/mo
• Own ROAS, CAC, CTR, and AOV targets—report on performance and iterate constantly
• Design and implement Klaviyo flows (Welcome, Abandon Cart, Post-Purchase, Winback, etc.) based on user behavior
• Run A/B tests on copy, creatives, landing pages, and email sequences
• Build weekly performance reports with clear takeaways and next steps
• Collaborate on ad creative (you won’t design it all, but you’ll guide angles, hooks, messaging)
• Keep landing pages, popups, and lead flows optimized for conversions
• Monitor attribution, customer LTV, and funnel drop-off points using GA4 and email data

Requirements

• 3+ years managing performance marketing for DTC or eCommerce brands
• Proven experience managing $10K+/mo in Meta and/or Google ad spend
• Deep understanding of ROAS, CAC, CTR, CPM, AOV, and LTV
• Hands-on experience with Klaviyo, including segmentation, automation, and flow building
• Comfortable writing or optimizing email and ad copy based on performance data
• Strong analytical mindset—you live inside dashboards and performance reports
• Familiar with Shopify, GA4, and conversion tracking best practices
• Organized and proactive: you set goals, track KPIs, and follow through

Nice to Have

• Passion for cycling or endurance sports
• Light design or editing skills (Canva, Figma, or working with UGC)
• Experience working in small or remote teams

• Work from Anywhere
• Competitive Salary (USD)
• Flexible Hours