Growth Marketing Manager: Drive Acquisition & Trust

Better-Business-Bureau; St. Louis (MO); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) with company match

PTO

Hybrid work schedule

Paid life insurance

Long-term disability insurance

Flexible spending account

Parental leave

Employee assistance program

Downtown location with parking or pass

Job summary

BBB is seeking a Growth Marketing Manager to develop and execute growth-focused marketing strategies that increase Accredited Business acquisition, engagement, and retention. You will create campaigns that communicate the value of BBB Accreditation while partnering with business development to support lead generation and long-term growth.

This 37.5-hour week hybrid role combines work from home and the St. Louis office.

Qualifications

• Four or more years of experience in marketing, growth marketing, demand generation, digital marketing, or campaign management.
• Strong written communication, messaging, and content development skills.
• Ability to collaborate across sales, leadership, and cross-functional teams.
• Experience using marketing analytics and data to drive decision-making and improve results.
• Experience using CRM platforms, email marketing systems, website analytics tools, marketing automation platforms, and reporting tools.
• Preferred experience in B2B, membership, nonprofit, association, professional services, or business services marketing.

Responsibilities

• Develop and execute integrated marketing campaigns to generate interest in BBB Accreditation.
• Create clear, compelling messaging that communicates the value of trust, credibility, visibility, and consumer confidence.
• Partner with Business Development to improve lead generation, prospect engagement, and conversion rates.
• Email templates
• Talking points
• Proof-of-value content
• Manage campaigns across email, web, social media, digital advertising, content marketing, and events.
• Support Accredited Business onboarding, engagement, renewal, and retention initiatives.
• Maintain marketing calendars, CRM processes, lead tracking, and campaign workflows.
• Track and report campaign results, including leads, conversions, engagement, website activity, and retention metrics.
• Analyze data and recommend improvements to marketing strategy, processes, and performance.
• Assist with additional projects and initiatives as needed.

Skills

Lead generation

Marketing analytics

CRM platforms

Email marketing

Cross-functional teamwork

Project management

Education

Bachelor's degree in Marketing

Tools

Constant Contact

Canva

Adobe Creative Suite

Google Analytics

Marketing automation

Job description

BBB is seeking a Growth Marketing Manager to develop and execute growth-focused marketing strategies that increase Accredited Business acquisition, engagement, and retention. You will create campaigns that communicate the value of BBB Accreditation while partnering with business development to support lead generation and long-term growth.

This 37.5-hour week hybrid role combines work from home and the St. Louis office.