Growth Marketing Manager - Data-Driven, Omni-Channel

Harrys; New York (NY); On-site; USD 91,000 - 114,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401k match

Equity in Mammoth Brands

Flexible time off and working hours

L&D stipend

Sabbatical after 5/10/15 years

Parental leave

Job summary

Harry’s is seeking a Growth Marketing Manager to run paid search & social for Harry’s and Flamingo brands. In a data-driven role, you’ll own strategy, creative development, execution, and optimization to drive profitable growth across Meta, Google, TikTok, Reddit, and more, while expanding to new channels.

You’ll report to the Director of Growth Marketing and collaborate with Performance Marketing, Creative, Analytics, and product teams.

Qualifications

• Bachelor’s degree, or equivalent experience.
• 3–5 years of growth marketing experience, hands on, executing, and optimizing ad campaigns based on data trends (bonus for in-house growth experience at a DTC company).
• Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action.
• Motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks.
• Experience working with complex omni-channel attribution models

Responsibilities

• Define strategy, manage, and efficiently scale customer acquisition, primarily through Meta & Google.
• Lead and perform campaign planning, execution and optimization to deliver sales and ROI targets.
• Set and manage monthly and yearly goals for profitable growth in new customer acquisition in the channels you lead.
• Track and report on performance, identifying key wins and learnings to advise future campaigns.
• Identify opportunities to expand into new digital channels.
• Work cross-functionally on projects across Harry’s and Flamingo portfolio of products.
• Track emerging trends and identify new, innovative ways to evolve our growth marketing strategy, grow the audience and drive new customers

Skills

Growth marketing

Data-driven

Campaign optimization

Omni-channel attribution

Analytical mindset

Education

Bachelor's degree

Tools

Meta Ads

Google Ads

Job description

Harry’s is seeking a Growth Marketing Manager to run paid search & social for Harry’s and Flamingo brands. In a data-driven role, you’ll own strategy, creative development, execution, and optimization to drive profitable growth across Meta, Google, TikTok, Reddit, and more, while expanding to new channels.

You’ll report to the Director of Growth Marketing and collaborate with Performance Marketing, Creative, Analytics, and product teams.