Growth Marketing Manager, B2B Demand Generation

Nashville Public Radio; New York (NY); On-site; USD 158,000 - 187,000; Full time

Benefits offered by this job

Competitive salary

Equity

Health, vision, dental, and disability coverage

Job summary

Monstro is seeking a Growth Marketing Manager for B2B Demand Generation based in New York City. This hybrid role focuses on building a marketing infrastructure to target C-suite executives in financial institutions. You’ll manage HubSpot architecture, execute Google and LinkedIn Ads campaigns, and develop personalized outreach strategies. The ideal candidate has 4-7 years of experience in growth marketing, proficiency in HubSpot, and a strong understanding of digital advertising. Join Monstro to shape the future of AI-powered finance with a competitive compensation package.

Qualifications

• 4-7 years in a growth or demand generation role, ideally in B2B SaaS or fintech.
• Experience building sequences, pipelines, and automation workflows in HubSpot.
• Proven execution in Google Ads and LinkedIn Ads including ABM and retargeting.

Responsibilities

• Own HubSpot architecture and reporting across outreach.
• Execute Google Ads and LinkedIn Ads campaigns.
• Build workflows for personalized outreach at scale.
• Research and profile prospects for credible outreach.
• Track campaign performance and translate into recommendations.
• Support all marketing initiatives across various formats.
• Coordinate outreach cadence for clean execution.

Skills

Growth marketing

Demand generation

HubSpot proficiency

Google Ads execution

LinkedIn Ads execution

AI tool usage

Self-starter

Competitive intelligence research

Tools

HubSpot

Google Ads

LinkedIn Ads

Job description

Growth Marketing Manager, B2B Demand Generation

New York City, Hybrid

About Monstro

Monstro is the operating system for governed financial intelligence. We build the infrastructure that enables artificial intelligence to operate safely, explainably, and at institutional scale in highly regulated financial domains.

We exist because the level of financial guidance historically available to a small group should be accessible to many more people. By combining AI with deep institutional infrastructure, we help financial institutions deliver more personalized, responsible, and life‑changing financial support to millions of individuals.

We’re building mission‑critical systems in a regulated domain, and we care deeply about doing it right. If you’re motivated by meaningful problems, high standards, and improving financial outcomes for people who have never had access to them before, you’ll feel at home here.

About the Role

Monstro is building the AI operating system for governed financial intelligence and we're transitioning from stealth to active market presence. This is a ground‑floor marketing role for someone who thrives in the build phase: equal parts strategist and operator, comfortable owning the backend infrastructure while contributing to a coordinated, high‑precision GTM motion targeting the C‑suite of global financial institutions.

What You’ll Own

• HubSpot architecture, sequences, pipelines, list segmentation, and reporting across tiered outreach. This is a must‑have, not a nice‑to‑have.
• Google Ads and LinkedIn Ads execution, including ABM campaigns, IP targeting, retargeting logic, and persona‑based creative deployment.
• Marketing automation, building workflows that support a high‑touch, personalized outreach model at scale.
• Research, including competitive intelligence, prospect profiling, and the background work that makes personalized outreach credible and sharp.
• Campaign analytics, tracking performance across channels and translating data into strategic recommendations for leadership.
• End‑to‑end support across all marketing initiatives, from conference logistics and executive dinner coordination to newsletter infrastructure, press support, and SME content amplification.
• Coordination of the outreach cadence, ensuring timing, sequencing, and channel logic are executed cleanly.

What We’re Looking For

• 4-7 years in a growth or demand generation role, ideally in B2B SaaS or fintech.
• HubSpot proficiency is required. You’ve built sequences, pipelines, and automation workflows, not just used them.
• Proven Google Ads and LinkedIn Ads execution, including ABM and retargeting.
• A natural self‑starter. You see what needs to be done, make a plan, and execute without waiting to be directed.
• Heavy user of AI tools for speed and efficiency. You’ve built your own workflows and know how to get more done with less.
• Sharp enough to understand the audience (banking C‑suite) and the weight of the brand voice.

Bonus Points

• Familiarity with AEO/SEO in a content‑light, authority‑first context.
• Experience with IP targeting or account‑based advertising platforms.
• Exposure to financial services or regulated industries.

Why Monstro?

• Ownership & Impact: Shape the future of AI‑powered finance—building a category‑defining product used by consumers and institutions around the world.
• Elite Team: Join a team with leadership that has a track record of scaling companies from early stage to major exits.
• Principles‑Driven Culture: Work in a culture that values speed, ownership, and impact—what most companies achieve in 90 days, we do in 45.
• Comprehensive Compensation Package: Competitive salary, equity, and robust benefits package, including paid health, vision, dental, and disability coverage.

Base Compensation Range (New York City): $158,000 - $187,000

As set forth in Monstro’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Ready to Build With Us?

If you’re excited to contribute to a high‑bar team building something meaningful, we love to hear from you!