Growth Marketing Manager

Kikoff; San Francisco (CA); Hybrid; USD 130,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Meaningful equity in the form of RSUs

20 days of paid time off annually

401(k) plan with employer match

Competitive salary

Job summary

A dynamic fintech startup in San Francisco is seeking a Growth Marketing Manager to drive user acquisition and optimize marketing campaigns. The right candidate will have a deep understanding of digital marketing channels, data-driven performance metrics, and a proven ability to manage substantial budgets. This role offers a hybrid work schedule, competitive salary, and equity options, allowing you to play a key role in the company's growth trajectory aimed at improving financial literacy for consumers.

Qualifications

• Proven track record of driving towards growth goals with set CAC/ROAS.
• Experience managing at least $200K/month budgets.
• Hands-on experience with digital paid channels.
• Ability to juggle multiple projects with attention to detail.
• Ability to move quickly with attention to detail and high-velocity execution.
• Fintech or D2C experience is a bonus.

Responsibilities

• Grow user acquisition while maintaining CAC/ROAS.
• Own campaigns across multiple online channels.
• Work closely with data/engineering for attribution.
• Design and execute AB tests for effective campaigns.
• Design and run AB tests to improve campaigns.
• Work cross-functionally with designers, copywriters, product, and data teams.
• Identify and pursue new growth opportunities for early-stage products.

Skills

Data-driven approach

Creative testing frameworks

Multi-project management

Understanding of CAC/ROAS

Mobile platforms (iOS/Android)

Creative testing frameworks

A/B testing / MVT

Analytics / data-driven

Education

3+ years of experience in growth marketing

Tools

AppsFlyer

Facebook Ads

Google UAC

TikTok Ads

Google UAC

Job description

Kikoff is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational. Our core product, the Kikoff Credit Account, has helped hundreds of thousands of customers build better credit. Kikoff has been featured by Nerdwallet, Forbes, Buzzfeed and others; and our app has a 4.9 rating among thousands of reviews. But Kikoff is more than just a credit builder: we are a long-term financial partner for our customers, and we have an exciting product roadmap of solutions to help our customers reach their financial goals.

We’re looking for a Growth Marketing Manager to accelerate our user acquisition efforts by hands‑on scaling up our current channels, working with our in‑house creative team to systematically improve our creative performance and identify and test a myriad of new channels that will help unlock higher volume within our CAC/ROAS goals. We’re looking for data‑driven problem solvers with a growth mindset, willing to stretch their comfort levels, evolve best practices within growth marketing, and move quickly with attention to detail to do big things. We have an ambitious mission to help our customers achieve financial literacy.

This is a full‑time position with benefits and equity in a fast‑moving and fast‑growing environment that will help you grow your abilities and career as you help build a better ecosystem of credit for our customers.

What you’ll do:

• Grow the number of users who join our program while keeping constant or improving our CAC/ROAS
• Own campaigns hands‑on across multiple online channels, strategise and develop creative with our in‑house creative agency, hypothesise and prioritise tests through the funnel and autonomously drive growth for the business
• Work closely with data/engineering to ensure proper attribution (AppsFlyer/Firebase/GA4)
• Drive, optimise, and measure KPIs for each campaign.
• Continually design and execute AB tests to make the most effective campaigns.
• Work cross‑functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.
• Proactively identify, evaluate, and execute new growth opportunities to accelerate adoption of early‑stage products.

Who you are:

• 3+ years of a proven track record of driving towards growth goals under set CAC/ROAS or volume targets, timelines and budgets or a strong track record in an analytical academic discipline or structured and data‑driven job.
• Experience managing meaningful monthly budgets (at least $200K+/month)
• Deep hands‑on experience on digital paid channels such as Facebook, TikTok, SEM, Google UAC, or others.
• Strong understanding of:
  • Attribution (MMPs like AppsFlyer)
  • iOS vs Android differences
  • Creative testing frameworks
  • Scaling vs efficiency trade‑offs
• Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high‑velocity and attention‑to‑detail.
• Understanding of hypothesis‑driven A/B, MVT and incrementality testing with the ability to analyse test result data to tease out learnings and insights to inform future testing.
• Experience in a fintech business, or a D2C industry is a bonus.

Kikoff: A FinTech Unicorn Powering Financial Progress with AI

At Kikoff, our mission is to provide radically affordable financial tools to help consumers achieve financial security. We’re a profitable, high‑growth FinTech unicorn serving millions of people, many of whom are building credit or navigating life paycheck to paycheck. With innovative technology and AI, we simplify credit building, reduce debt, and expand access to financial opportunities to those who need them the most. Founded in 2019, Kikoff is headquartered in San Francisco and backed by top‑tier VC investors and NBA star Stephen Curry.

Why Kikoff:

This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real‑life real‑customer impact.

🏥 Medical, dental, and vision coverage – Kikoff covers the full cost of health insurance for the employee!

📈 Meaningful equity in the form of RSU's

🏝️ 20 days of paid time off per year – we encourage taking real time away to recharge and do your best work

💵 401(k) plan with a generous employer match to help you invest in your future

💰 Competitive pay based on experience consisting of base + equity + benefits

Location: Hybrid, 3 days onsite in San Francisco, CA.

Visa sponsorship available:

Kikoff is willing to provide sponsorship for H1-B visas and U.S. green cards for exceptional talent.

Equal Employment Opportunity Statement

Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, colour, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

Please reference the following for more information.

If you need reasonable accommodation for a job opening please connect with us at [e-mail] and describe the specific accommodation requested for a disability‑related limitation. Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, Kikoff will consider for employment qualified applicants with arrest and conviction records.