Growth Marketing Manager

Into The Margins; Northern (KY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Into The Margins is a remote-first media startup built around entrepreneurship stories. We are seeking a Growth Marketing Manager to own audience growth across newsletter, social, SEO, content distribution, and audience development.

You’ll blend strategy with hands-on execution, building repeatable systems, testing channels, and turning data into growth decisions. You’ll collaborate with editorial to extend reach and measure impact across metrics.

Qualifications

• Experience in digital marketing and audience growth.
• Proven ability to grow email newsletters and social reach.
• Strong understanding of SEO and organic search.
• Experience with email marketing and newsletters.
• Ability to plan and execute social media strategies.
• Track, analyze, and report performance with data.
• Experience with A/B testing and optimization.
• Content marketing experience and audience retention.

Responsibilities

• Own audience growth across channels: newsletter, social, SEO, and content distribution.
• Identify opportunities to reach founders, entrepreneurs, and business owners.
• Track growth, test strategies, and iterate on what works.
• Turn audience insights into actionable marketing decisions.
• Build repeatable systems for acquiring and retaining readers.
• Grow email subscriber base and develop newsletter campaigns.
• Improve email engagement (opens, clicks, retention).
• Develop and execute a social distribution strategy for content.
• Optimize content for SEO and distribution with editorial alignment.
• Monitor performance and report on growth metrics.

Skills

Digital marketing

Audience growth

SEO

Email marketing

Social media

Analytics

A/B testing

Content marketing

Data analysis

Growth experimentation

Tools

Google Analytics

Google Search Console

SEO tools

Marketing automation

Job description

At Into The Margins, we’re building a media platform around the real stories, lessons, and experiences behind entrepreneurship.

Great stories only matter if the right people find them.

We’re looking for a Growth Marketing Manager to help us build and grow that audience. You’ll own the strategies and day-to-day execution that bring more founders, entrepreneurs, and business-minded readers into the Into The Margins community.

You’ll work across newsletter, social media, SEO, content distribution, and audience growth, turning the stories we create into opportunities to reach more people.

This is a hands-on role for someone who enjoys both strategy and execution.

What You’ll Do

You’ll help build the systems that turn great content into a growing audience.

Audience Growth

• Develop and execute strategies to grow our audience across multiple channels.
• Identify opportunities to reach new founders, entrepreneurs, and business owners.
• Track audience growth and identify what is working and what isn’t.
• Test new channels, campaigns, partnerships, and distribution strategies.
• Turn audience insights into actionable marketing decisions.
• Build repeatable systems for acquiring and retaining engaged readers.

Newsletter

• Help grow our email subscriber base.
• Develop newsletter growth strategies and campaigns.
• Work with the content team to determine what stories and insights should be featured.
• Improve email engagement, including opens, clicks, and subscriber retention.
• Test subject lines, calls to action, formats, and send strategies.
• Analyze subscriber behavior and use those insights to improve future campaigns.

Social Media

• Develop and execute a social distribution strategy for our content.
• Turn long-form stories and founder interviews into compelling social content.
• Identify opportunities to increase reach and engagement across relevant platforms.
• Experiment with different formats, hooks, headlines, and creative approaches.
• Monitor performance and continuously improve what we publish.
• Stay aware of emerging trends without chasing every trend.

SEO

• Develop and execute an SEO strategy focused on sustainable organic growth.
• Identify valuable search opportunities for entrepreneurs and business owners.
• Conduct keyword and competitive research.
• Work with the content team to optimize articles, landing pages, and other content.
• Identify opportunities to improve existing content.
• Monitor organic traffic, rankings, and search performance.
• Help build a long-term organic acquisition engine.

Content Distribution

One of the biggest opportunities at Into The Margins is getting more value from every story we create.

How do we turn one founder interview into something that reaches thousands of people?

That could mean an article, newsletter feature, social post, short-form video, search-optimized page, or another format we haven’t tried yet.

You’ll work closely with our editorial and content teams to make sure great stories don’t simply get published — they get distributed.

What We’re Looking For

We’re looking for someone who understands that growth isn’t about chasing vanity metrics.

You should have experience with:

• Digital marketing and audience growth.
• SEO and organic search.
• Email marketing and newsletters.
• Social media strategy and content distribution.
• Analytics and performance reporting.
• Marketing experimentation and A/B testing.
• Content marketing.
• Audience acquisition and retention.

You should also be comfortable working with data.

You don’t need to be a data scientist, but you should be able to look at traffic, engagement, conversion, and retention numbers and turn them into useful decisions.

The Kind of Marketer We’re Looking For

We’re a small team, which means this isn’t a role where you’ll simply hand a strategy to someone else.

You’ll be expected to think, build, test, measure, and improve.

You might spend the morning looking at search performance, the afternoon building a newsletter campaign, and the next day testing a new way to distribute a founder interview.

You should be:

• Curious about why people click, read, watch, and share.
• Comfortable experimenting and learning from failure.
• Strong enough analytically to make decisions from data.
• Creative enough to find new ways to reach people.
• Organized enough to manage multiple growth initiatives.
• Comfortable working independently.
• A strong communicator and collaborator.
• Focused on sustainable growth rather than short-term hacks.

Most importantly, you should enjoy figuring things out.

Storytelling Meets Growth

We’re not looking for someone who sees marketing as separate from the content.

At Into The Margins, the story is the product.

The challenge is finding the people who will care about it.

You’ll work closely with the people creating our founder interviews, articles, and other content to understand what makes each story valuable and how we can put it in front of the right audience.

The best growth opportunities may come from a headline, a search query, a email subject line, a short video, a partnership, or a completely unexpected idea.

We want someone who is willing to find them.

What Success Looks Like

In this role, success means building a measurable and repeatable audience-growth engine.

You’ll help us:

• Grow our newsletter audience.
• Increase organic search traffic.
• Expand our social reach and engagement.
• Increase readership of our Stories and Playbook content.
• Improve audience retention and engagement.
• Discover new acquisition channels.
• Create a clear understanding of where our audience comes from.
• Establish meaningful growth benchmarks and reporting.

Over time, you’ll help create a marketing system that allows every piece of content we produce to reach significantly more people.

Tools & Experience

Experience with tools in areas such as the following is helpful:

• Google Analytics
• Google Search Console
• SEO research platforms
• Social media analytics
• Content management systems
• Marketing automation
• Search and performance reporting
• A/B testing and conversion optimization

We’re more interested in your ability to use tools effectively than in a specific list of software you’ve used.

If you know how to find an audience and grow it, we’ll figure out the tools together.

Remote Work

This is a Remote (US) position.

You’ll work closely with a small team using remote collaboration and communication tools.

We’re looking for someone who is comfortable managing their own schedule, communicating clearly, and taking ownership of their work without needing constant direction.

Why Into The Margins?

We’re interested in the stories that usually get left out.

The business that almost failed.

The founder who had to start over.

The decision that changed everything.

The lessons that only become obvious after you’ve lived through them.

Our goal is to create a platform where entrepreneurs can learn from those experiences and feel less alone in building something of their own.

As Growth Marketing Manager, you’ll help make sure those stories reach the people who need them.

You’ll have meaningful ownership, work directly with a small team, and help shape the growth strategy of an emerging entrepreneurial media brand.