Growth Marketing Manager

exacare ai; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible PTO

Medical, dental, and vision coverage

Equity in a high-growth startup

Company off-sites

Job summary

exacare ai is hiring its first Growth Marketing Manager to join our newly formed Growth team in New York. This 0→1 role sits at the center of our GTM motion, defining playbooks, building engines, running campaigns, and scaling what works to drive pipeline and revenue.

We seek a high-agency builder who works across channel strategy, creative, ops, sales, and analytics to craft a repeatable growth machine from scratch while maintaining a low ego and high output.

Qualifications

• 4–6 years of experience in growth marketing, preferably in B2B SaaS.
• Proven ability to drive measurable pipeline through campaigns and lifecycle programs.
• Experience partnering with Sales/RevOps and building ABM playbooks.

Responsibilities

• Own the 0→1 growth engine, defining tools, calendar, channels, experiments, and reporting.
• Lead integrated campaigns and ABM with Sales to generate pipeline and argue ICP/target accounts.
• Manage acquisition channels (paid search/social), optimize landing pages, and improve funnel conversion.
• Build lifecycle programs and HubSpot automation for segmentation, scoring, and nurture.
• Establish an AI-first playbook to create a scalable growth machine.

Skills

Growth marketing

B2B SaaS

ABM

HubSpot

Paid search

Paid social

Lifecycle automation

Analytics

Sales partnership

Tools

HubSpot

Clay

Job description

About the Role

We're hiring our first Growth Marketing Manager to join our newly established Growth team. This is a true 0 → 1 role at the center of our GTM motion: you'll help define the playbook, build the engine and campaigns, and scale what works, with the ultimate goal of driving pipeline and revenue.

We're looking for a high-agency builder who wants real surface area - someone who's excited to be involved everywhere (channel strategy, creative, ops / analytical, sales) and build a repeatable growth machine from scratch. This is a low ego, high output environment. You're the kind of person who loves building, always wants to learn, is continually experimenting, and most importantly, wants to have fun while making a real impact.

What You’ll Do

• Influence pipeline: Take accountability for marketing-sourced and marketing-influenced pipeline. Build the bottoms-up plan, run a weekly operating cadence, and make clear calls on what to scale, iterate, or stop - in partnership with Sales / RevOps.
• Build the 0 → 1 growth engine: Stand up the foundational system we’ll scale - what tools we use, campaign calendar, channel mix, experimentation process, and reporting. It won’t be perfect on day one; you’ll make it useful fast, then better over time.
• Run integrated campaigns + ABM with Sales: Create and ship campaigns that generate pipeline in a multi-stakeholder, sales-led world. Partner with Sales / RevOps on ICP + target accounts, orchestrate account plays, and work with Content to arm outbound with proof, talk tracks, and assets that convert.
• Own acquisition channels + conversion paths: Manage paid search, paid social, and other new channel experiments end-to-end (targeting, creative testing, budgets, landing pages), while improving conversion across the entire funnel.
• Own lifecycle + HubSpot automation: Build segmentation, nurture, reactivation, scoring/routing, and reporting inside HubSpot. Keep leads warm, increase speed‑to‑lead, and make lifecycle visibility real (even when the data is messy).
• AI‑first approach: Build the new playbook for modern growth marketing to move faster and do more with less, with tools and systems that reflect what's best‑in‑class tomorrow, not today. The goal isn’t "using AI"; it’s building a growth machine that compounds.

What You’ll Bring

• Experience: 4-6 years of experience, with ideally 1-2 years of experience in B2B SaaS growth / demand gen / performance marketing (sales‑led preferred, but not required).
• Pipeline‑first mindset: Proven track record driving measurable pipeline through campaigns, paid acquisition, lifecycle, and / or ABM - not just top of funnel activity.
• Strong paid toolkit: hands‑on experience owning paid search and paid social (audience / keyword strategy, creative testing, landing pages, efficiency optimization), and a desire to explore / test new acquisitions channels.
• ABM + Sales partnership experience: Experience building account plays with Sales / RevOps (ICP, target lists, outbound enablement, lead scoring) and a desire to leverage new‑school ABM tools (e.g., Clay, etc.).
• Lifecycle + automation fluency: Strong operator in HubSpot (or similar systems), including segmentation, workflows, scoring / routing, nurture, reporting, and comfortable improving messy attribution over time.
• Builder energy: You've created structure from ambiguity - systems, processes, and tooling that scales without slowing execution (or you have a desire to do so).
• Analytical mindset: You are analytical at your core, understand the pitfalls of attribution, comfortable building reporting, and most importantly, data‑smart and data intuitive (i.e., knowing the difference between what matters and what doesn’t).
• Low ego, high output: You ship, you iterate, you’re direct and collaborative, and you don't need perfect conditions to make progress (+ you want to have fun while working).

Bonus Points

• You believe mindset and capabilities matter more than a resume
• You are comfortable with early‑stage messiness and chaos
• You are comfortable being a full‑stack marketer
• You have a high ownership, analytical background (e.g., consulting, banking, ops, etc.)

Benefits + Perks

• Competitive salary and equity in a high‑growth startup
• Flexible PTO, take what you need
• Medical, dental, and vision coverage
• Great startup culture, including company off‑sites
• High‑achieving team, including ex‑Amazon engineers and alumni of Bain, BCG, Goldman Sachs, and more

An insight into our Core Values

Only the best belong here

We are unapologetic about talent. This should be the best team you have ever been on. Protecting that standard is how we honor each other's time, ambition, and craft.

We work even harder to keep our partners than we did to earn them initially

The work does not stop when a customer first onboards to our platform. It deepens over time. We partner with operators, listening and learning about real problems, and translate that into solutions that help them succeed in practice. We earn trust through consistent