Growth Marketing Manager

Ww; New York (NY); Hybrid; USD 130,000 - 145,000; Full time

Benefits offered by this job

Comprehensive benefits package

Annual bonus program

Job summary

WeightWatchers is seeking a full-funnel paid media generalist on our US Growth team. You will own paid media across channels and build AI-driven tooling, with real budget decisions early in a small, high-autonomy group.

The role emphasizes growth marketing management, AI-native development, analytics, and creative strategy, collaborating with analytics, product, and finance to forecast spend and optimize performance in a hybrid work environment.

Qualifications

• 5+ years in performance or growth marketing.
• Track record of building automations, tools, dashboards, or workflows.
• Strong analytical skills with data tools (spreadsheets, SQL a plus, BI tools).
• Experience managing budgets and agency or vendor relationships.
• Clear communicator who can present strategy to leadership.

Responsibilities

• Growth marketing management: own hands-on management and optimization across all paid media channels.
• Paid social and Meta: run in-platform, scale creator and UGC content, bring paid social in-house.
• AI-native building: develop automated workflows, reports, dashboards, and processes with AI tooling.
• Analytics: turn data into business strategy with analytics team collaboration.
• Creative strategy and process management: brief new creative and align with strategy.
• Growth product: CRO, A/B testing, and collaborate with product team.
• Marketing technology and operations: manage billing, invoicing, workflow, contracts, and tagging discipline.
• Budget management and forecasting: pace to budget and forecast spend across channels/markets.
• Vendor and partner management: manage agencies, platforms, and affiliate relationships.
• Presentation and speaking: communicate strategy clearly to team and leadership.

Skills

Performance marketing

Growth marketing

Automation/Tools

Data analytics

Budget management

Vendor relationships

Communication

Ambiguity tolerance

Tools

SQL

Looker

Amplitude

Job description

WeightWatchers is a global digital health company.

WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.

As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing new clinical pathways for GLP-1 medication access, creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care.

About the role

This is a full-funnel paid media generalist role on our US Growth team, for someone who builds. You will own paid media across all channels and build the AI-driven tooling that runs it. We are a small, high-autonomy team, so you will carry real budget and real decisions early. The two areas we weight most heavily are growth marketing management and AI-native building.

What you will do

• Growth marketing management. Own hands-on management and optimization across all paid media channels: paid search, paid social, programmatic and native, and affiliate. You have run these yourself and managed agency partners against them, and you can own the full mix.
• Paid social and Meta. We weight paid social heaviest of the channels, and Meta most of all: you run it in-platform yourself and have scaled creator and UGC content against it, as we bring more of paid social in-house over time.
• AI-native building. Build automated workflows, reports, dashboards, and processes with AI tooling. You use it to eliminate manual work and to create things that did not exist before, and you want to do a lot more of it.
• Analytics. Turn data analysis into business strategy, not just charts. Partner closely with the analytics team to get from numbers to decisions.
• Creative strategy and process management. Use data to brief new creative, spot trends across our own and competitor creative, and partner with the creative strategy team to streamline the process and ship winning ads.
• Growth product. Drive paid media CRO and A/B testing, and help build new features. Partner with the product team to make it happen.
• Marketing technology and operations. Own the operational backbone: billing and invoicing, workflow management, contracting, and the campaign trafficking and tagging discipline that keeps attribution clean.
• Budget management and forecasting. Pace to budget, plan spend across channels and markets, and partner with finance on forecast versus actual.
• Vendor and partner management. Manage agency, platform, and affiliate partner relationships, including contracts, fees, and performance.
• Presentation and speaking skills. Communicate strategy clearly, to the team and to leadership.

What you bring

• 5+ years in performance or growth marketing, with hands-on management of multiple paid channels
• A track record of building automations, tools, dashboards, or workflows. Come ready to show what you have made
• Strong analytical skills and comfort with data tools (spreadsheets at a high level, SQL a plus, BI tools like Looker or Amplitude)
• Experience managing budgets and agency or vendor relationships
• A clear communicator who can present strategy to leadership
• Bias to action and comfort with ambiguity. We move fast and course-correct in the open

Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.

US Pay Range

$130,000 — $145,000 USD

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.

It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

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Maryland

Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a polygraph examination or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100.

Massachusetts

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Rhode Island

WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.