Growth Marketing Manager

Stash; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Hybrid Work Policy – NYC hybrid work

Health care benefits

Home internet stipend

Flexible PTO

Parental leave

Job summary

Stash is seeking a Growth Marketing Manager to identify, launch, and prove out new growth channels in a hybrid NYC environment. You will lead tests from strategy to measurement, starting with influencer channels and expanding to podcasts, TV, direct mail, and digital platforms.

You’ll collaborate with Growth, Brand, Creative, Data, and Finance to build repeatable growth programs and optimize offers, landing pages, and referrals based on performance data.

Qualifications

• 3–5 years of experience in growth, growth marketing, or a similar cross-functional role.
• Experience at a startup or zero-to-one environment with independence and rapid iteration.
• Proven track record turning ideas into testable growth programs.
• Strong project management, coordination across teams, and clear communication.
• Analytical foundation for metrics, learnings, and scale decisions.
• Creative instincts for customer insights, concepts, and briefs.

Responsibilities

• Build and test new growth channels, with hypotheses, budgets, audiences, and success metrics.
• Own tests from strategy through launch, measurement, iteration, and recommendation.
• Lead initial influencer channel test and define creator profiles and briefs.
• Develop channel-specific creative hypotheses and ensure message alignment across assets.
• Analyze performance across CAC, payback, and new customer acquisition; translate results into actions.

Skills

Growth marketing

Startup experience

Channel testing

Project management

Analytics

Creative instincts

Bias for action

Communication skills

AI tools usage

Tools

Landing-page testing

Experimentation platforms

Job description

Want to help everyday Americans invest and build wealth? Financial inequality is increasing, and too many people are getting left behind. At Stash, we're passionate about democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom. We also believe in working smarter - leveraging AI and emerging technologies to move faster, operate more efficiently, and focus our time on solving meaningful problems for our customers.

We're looking for a Growth Marketing Manager to identify, launch, and prove out new growth channels for Stash. You'll be part of our growing Growth team and report to the Sr. Director of Acquisition. You'll initially help lead our test of influencer as an acquisition channel, but your remit will be broader: turning opportunities across channels like influencer, podcasts and TV, direct mail, and emerging platforms into rigorous, measurable growth programs.

This is a role with real scope and huge impact. You'll take ideas from a blank page to an in-market test—building the strategy, economics, measurement plan, creative approach, and operating model needed to determine whether a channel can scale. You'll also take on high-leverage growth and conversion projects across offers, landing pages, and referral or rescue programs.

We're looking for a creative and analytical operator who moves quickly, acts independently, and brings structure to ambiguity. You should be equally comfortable developing a sharp creative hypothesis, building a channel test plan, managing a complex cross-functional launch, and using performance data to decide what happens next.

What You'll Do

Build and test new growth channels

• Identify and evaluate new acquisition opportunities based on audience fit, potential scale, unit economics, operational complexity, and measurement readiness
• Turn promising ideas into cohesive test plans with clear hypotheses, budgets, audiences, creative needs, success metrics, and scale or stop criteria
• Own tests from strategy through launch, measurement, iteration, and recommendation
• Build the playbook, processes, and partner model required to turn successful tests into repeatable growth programs

Lead an initial influencer channel test

• Develop and execute Stash's initial performance-oriented influencer channel test
• Define the right creator profiles, partnership model, briefs, content formats, usage rights, amplification plan, and measurement approach
• Work with creators, agencies, and internal partners to keep production and launches moving quickly
• Use early results to determine what to scale, change, or stop—and what capabilities Stash would need to build next

Connect creative, conversion, and channel strategy

• Develop channel-specific creative hypotheses and ideate the concepts, messages, formats, and offers most likely to work
• Write clear briefs and partner with Brand, Creative, and external resources to produce effective assets
• Ensure strong message match across creative, landing pages, offers, and the signup experience
• Lead high-leverage growth and conversion projects across landing pages, experimentation, offers, referral, and rescue when these are the biggest constraint on performance

Analyze and iterate

• Define measurement plans before launch and ensure tracking is sufficient to make a clear decision
• Analyze performance across CAC, payback, customer quality, conversion, and new customer acquisition
• Translate results into clear insights, next-step hypotheses, and recommendations for investment
• Communicate what we learned - including unsuccessful tests - so the broader Growth and Marketing teams can move faster

Drive execution across teams

• Build and manage detailed project plans, timelines, budgets, dependencies, and decision points
• Partner closely with Growth, Creative, Brand, Product, Data, Legal, Compliance, and Finance to move work from idea to market
• Proactively identify blockers, make sound decisions with incomplete information, and keep multiple workstreams moving without waiting for perfect clarity
• Create simple, durable processes that make future tests faster and easier to run

What We're Looking For

Your success will be measured by your ability to turn ambiguous growth opportunities into well-designed tests, generate clear learning quickly, and build a path to efficient scale. You understand that proving a new channel requires more than launching a campaign: it takes a strong customer insight, compelling creative, sound economics, reliable measurement, and disciplined execution.

• 3-5 years of experience in growth, growth marketing, or a similarly cross-functional role
• Experience at a startup or in an equivalent zero-to-one environment where you had to act independently, move quickly, and build without an established playbook
• A track record of taking a new channel, program, or growth initiative from idea through launch and iteration
• Strong project management skills, with the ability to coordinate complex cross-functional work and keep multiple initiatives moving at once
• A strong analytical foundation - comfortable building a business case, defining success metrics, interpreting performance data, and making scale or stop decisions
• Strong creative instincts - able to develop customer insights, campaign concepts, content hypotheses, and clear creative briefs
• Bias for action and ownership; you move quickly, make thoughtful decisions with incomplete information, and do not need close direction to make progress
• Strong written and verbal communication skills, with the ability to bring clarity to ambiguous problems and align a wide range of partners
• Comfort using AI tools and automation to accelerate research, analysis, ideation, and execution

Gold Stars

• Experience launching or scaling influencer or creator-led acquisition
• Experience testing offline or emerging channels such as podcasts, TV, direct mail, or new digital platforms
• Experience in fintech, consumer finance, healthcare, subscriptions, or another long-funnel consumer business
• Hands-on experience with landing-page testing, experimentation platforms, referral programs, or lifecycle winback programs
• Experience operating in a regulated environment and partnering closely with Legal or Compliance

Our Commitment to Diversity, Equity, and Inclusion

We proudly celebrate the unique qualities that make you you, 365 days a year, and not just because it's the right thing to do or good for business. We embed the principles and practices of diversity, equity, and inclusion (DEI) into all that we do to prioritize people, a Stash core value, and to ensure Stashers of all backgrounds and experiences can be their authentic selves.

We are also proud to be the first and only venture-backed fintech to join the CEO Action for Diversity & Inclusion™, and as an Equal Opportunity Employer, Stash is committed to building an inclusive environment for people of all backgrounds.

If you require any reasonable accommodations to make your application process more accessible, please reach out to [e-mail].

Helping You Invest in Yourself

• Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
• Complimentary subscription to Stash+ account
• Hybrid Work Policy - We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility.
• Flexible PTO
• Work-from-home equipment stipends; home internet subsidy
• Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
• Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health

External Recognition for Stash

• Benzinga's 2023 Best Brokerage for Beginners and Best Robo-Advisor Awards
• Qorus-Accenture's 2023 Banking Innovation Awards
• USA Today and Statista's 2023 Top 500 Best Financial Advisory Firms
• Comparably's Best Company Awards: Best Places to Work, Best Company Outlook, and Best Engineering Team for Diversity, Women, Culture, and more! (2023)
• Fintech Breakthrough Award: Best Personal Finance App (2023)
• BuiltIn's Best Places to Work (2022, 2021, 2020, 2019)
• Forbes Fintech 50 (2021, 2020, 2019)
• Best Digital Bank, Finovate Awards (2020)
• Tearsheet Challenge Awards, Best Banking Card Product - Stock-Back® Card, 2020
• LendIt Fintech Innovator of the Year (2020, 2019)

Salary Range

$140,000 - $160,000

The base salary range represents the reasonably anticipated low and high end of the salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry.