Growth Marketing Manager

SiSTEM; Houston (TX); Remote; USD 45,000 - 72,000; Part time

Job summary

SiSTEM, an innovative education platform, seeks a Growth Marketing Manager to spearhead customer acquisition and retention strategies. This role involves managing paid ad campaigns, optimizing landing pages, and leading email marketing initiatives. Join a mission-driven team that prioritizes education equity, while working in a flexible remote environment.

Benefits

Flexible remote work

Open communication culture

High-impact project ownership

Qualifications

• 2+ years of experience in growth or lifecycle marketing.
• Proven success with paid campaigns and email automation.
• Strong writing skills for ads and emails.

Responsibilities

• Launch and manage paid campaigns across various platforms.
• Build and manage email marketing sequences in HubSpot.
• Coordinate with the content team to align marketing strategies.

Skills

Growth Marketing

Email Marketing

Paid Campaign Management

Copywriting

Analytical Skills

CRM Usage

Tools

Meta Ads Manager

Google Ads

GA4

HubSpot

Job description

Title: Growth Marketing Manager
Contractor | Remote | $3,000/month | 15–20 hours/week
Start Date: August 1, 2025

About SiSTEM
SiSTEM is an AI-powered education and career platform helping students succeed in STEM from middle school through graduate school. We offer personalized academic and career roadmaps, expert tutoring, bootcamps, and 1:1 mentorship all powered by a combination of AI technology and real human support. Our mission is to democratize high-quality STEM preparation and opportunity.

Role Overview
We are looking for a hands-on, performance-driven Growth Marketing Manager to own our end-to-end customer acquisition and retention strategy. This role is perfect for someone who thrives in fast-moving startup environments, knows how to stretch a dollar, and can manage both the top and middle of the funnel to drive leads, conversions, and long-term customer engagement.

You’ll lead paid acquisition, build high-converting landing pages, and implement email sequences that move leads through the funnel.

Key Responsibilities:

Acquisition & Performance Marketing:

• Launch and manage paid ad campaigns (Meta, Google, YouTube).
• Build and optimize landing pages using low-code tools or collaborate with a designer.
• Write ad copy, test messaging variations, and run A/B experiments.
• Track CAC, ROAS, conversion rates, and other core KPIs.
• Set up UTM tracking and ensure attribution accuracy across platforms.

Email & Lifecycle Marketing:

• Build and manage onboarding, follow-up, and upsell email sequences in HubSpot.
• Segment contacts by behavior and user type (parent, student, counselor, etc).
• Monitor email performance metrics (open rates, click-throughs, conversions).
• Optimize drip campaigns and build workflows to improve conversion and retention.
• Write clear and engaging copy that resonates with diverse audiences.

Strategy & Collaboration:

• Coordinate with the founder and content team to align campaigns.
• Contribute to brand messaging across channels.
• Report weekly on key funnel metrics and make recommendations for improvement.

Requirements:

• 2+ years of experience in growth or lifecycle marketing at a startup or consumer-focused company.
• Proven success managing paid campaigns and email automation from scratch.
• Hands-on experience with Meta Ads Manager, Google Ads, and GA4.
• Experience with HubSpot or a comparable CRM/email platform.
• Strong writing and copy-editing skills for both ads and emails.
• Analytical mindset with the ability to turn data into an actionable strategy.
• Comfortable working independently and reporting directly to the founder.

Why Join SiSTEM:

• Help build something meaningful from the ground up.
• Own high-impact projects and see results in real time.
• Work with a mission-driven team focused on education equity, and innovation.
• Flexible remote work and open communication culture.
• Your performance directly shapes our growth and future hiring.