Marketing Manager (Growth)

Nelson Development; Conway (AR); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

2 weeks of PTO

Six paid holidays

Paid winter break

Company-provided computer and desk setup

Job summary

A real estate development firm in Conway, Arkansas is seeking a Growth Marketing Manager to lead marketing initiatives. The role includes setting the strategy for brand and demand generation, managing a multi-channel platform, and ensuring pipeline quality. Ideal candidates will have a Bachelor's degree and 4+ years of marketing experience. This full-time position offers competitive compensation, work flexibility, and two weeks of PTO. Applicants should share a resume and portfolio with the hiring team.

Qualifications

• 4+ years of experience in marketing, brand, growth, or demand generation.
• Proven ability to build a marketing engine in a lean environment.
• Comfortable moving between brand, content, performance, and partnerships.
• Strategist-first with strong execution across brand, content, performance, and partnerships.
• Excellent writing and premium, credible copy.

Responsibilities

• Own the marketing function: set strategy, priorities, and standards.
• Build and run a multi-channel platform focused on intent capture and conversion.
• Manage channel/vendor spend per company policy and CEO approved budget.
• Manage channel/vendor spend per policy and CEO-approved budget.
• Clarify positioning and messaging; embed across channels.
• Own pipeline quality, conversion, and reporting; tie activity to ROI.
• Develop content and proof: case studies, spotlights, narratives, testimonials.
• Create brand standards: voice, visuals, calendar, playbooks, briefs, workflows.

Skills

Growth marketing

Demand generation

Strategist-first thinking

Excellent writing skills

Data literacy

Education

Bachelor’s degree in marketing, business, or communications

Tools

Google Analytics

SEO tools

Job description

Nelson Development is a purpose-driven real estate development firm based in Conway, Arkansas. We focus on transforming underutilized land into meaningful, high-quality projects that elevate neighborhoods and create lasting value. We are expanding the firm’s platform and capabilities, and we are investing in a marketing engine built to scale to the next phase of growth. Our work is guided by three core values: Quality. Integrity. Community.

Role

Nelson Development is hiring an entrepreneurial Growth Marketing Manager to own the marketing function end-to-end – brand, demand generation, and the systems that convert attention into qualified inbound opportunities for high‑consideration residential and construction projects. We are building a lean, institutional platform: rigorous standards, clean measurement, and repeatable systems executed with speed and taste. You will work directly with the CEO and have full day‑to‑day authority to design, execute, measure, and improve marketing within an agreed budget and policies.

This is a marketing leadership role. Your job is to build a durable engine that produces ready-to‑engage inbound demand, strengthens premium positioning, and supports an evolving multi‑service platform – without diluting brand standards.

You will start by quickly assessing what exists today then implement the highest‑leverage improvements to generate qualified business as soon as possible, while building a long‑term system that scales.

What Success Looks Like

• A steady flow of qualified inbound opportunities that fit our premium positioning and project profile – quality and readiness over lead volume.
• A brand presence that is rigidly consistent across every channel: clear voice, premium visuals, and credibility that matches the quality of our work.
• A durable marketing system – positioning, creative standards, distribution, conversion paths, and attribution, measured through reporting that ties activity to pipeline outcomes and ROI.

Key Responsibilities

• Own the marketing function: set strategy, priorities, standards, and a weekly execution cadence.
• Own inbound intake, qualification, and routing: build the pre‑sales system that captures every inquiry, filters for fit, and routes qualified opportunities to the appropriate next step. Implement structured nurture for early/soft interest so leadership time is reserved for ready‑to‑engage prospects.
• Build and run a multi‑channel platform focused on intent capture and conversion across:
  • Google Business Profile (ranking, reviews, posts, local presence)
  • Paid media (search/social) and retargeting aligned with premium positioning
  • Social channels (brand storytelling, project narratives, credibility)
  • Print/community visibility (local publications, neighborhood presence, sponsorships where it makes sense)
• Budget authority: manage channel/vendor spend per company policy and CEO approved budget.
• Clarify positioning and messaging: define who we serve, what we do best, and why it matters then embed it across every channel.
• Own pipeline quality, conversion, and reporting: define qualification standards, stage gates, conversion rates, cost per qualified opportunity, and channel ROI. Build reporting that is consistently reviewable with the CEO and ties marketing activity to pipeline outcomes.
• Build the system of record for inbound demand: ensure every lead is captured, categorized, and staged quickly – with consistent fit criteria, clean source attribution, and standardized taxonomy.
• Develop content and proof: case studies, project spotlights, process narratives, before/after, testimonials, credibility assets built to convert premium clients.
• Create standards and systems: brand voice, creative guidelines, content calendar, campaign playbooks, vendor briefs, and repeatable workflows.
• Coordinate collaborators: website vendor, photographers, videographers, designers, print partners with clear briefs and uncompromising quality control.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field required; equivalent experience in high‑consideration services may be considered for outstanding candidates.
• 4+ years of experience in marketing, brand, growth, or demand generation with real ownership of outcomes.
• Proven ability to build a marketing engine in a lean environment.
• Strategist‑first thinking with strong execution ability – comfortable moving between brand, content, performance, and partnerships.
• Excellent writing and messaging skills (premium, credible copy).
• Data‑literate and commercially minded: you use metrics to drive priorities and decisions.

Preferred Qualifications

• Strong local SEO instincts and premium lead‑gen experience (quality over quantity).
• Ability to direct creative (photo/video/design) with taste and clarity; strong brand standards orientation.
• Ability to operate “close to the work” while building toward broader scope over time.
• Comfort representing the brand in selective community settings (events, partnerships, local relationships) when it supports premium positioning and qualified inbound demand.
• Compensation: Competitive, based on experience and demonstrated ownership (details shared during process).
• Time Off: 2 weeks of PTO, six paid holidays, and paid winter break (company‑wide, dates set annually).
• Work Setup: Primarily in‑office, with flexibility for everyday life; company‑provided computer and desk setup.
• Autonomy & Ownership: You are trusted as the marketing thought leader and given the latitude, budget, and authority to drive measurable outcomes.
• Early‑Stage Impact: Shape the brand and growth platform from the ground up, scaling the platform.
• Direct Access: Work closely with the CEO and influence core growth decisions.

To Apply

Email a copy of your resume to [e-mail] with the subject “Growth Marketing Manager”. Include a brief note (2–3 sentences) on why this role excites you and a link to a portfolio or campaign you owned end‑to‑end. Describe how you defined success, set up attribution, and proved results.

Equal Opportunity & At‑Will

Nelson Development is an Equal Opportunity Employer. Employment is at‑will and this description does not create a contract.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing
• Industries: Real Estate and Construction