Growth Marketing Manager

GaggleAMP; Boston (MA); Remote; USD 85,000 - 100,000; Full time

Job summary

A growing marketing technology firm in Boston seeks a Growth Marketing Manager to drive pipeline and revenue through strategic campaigns. This role involves owning HubSpot operations, collaborating with Sales and Customer Success teams, and measuring marketing impact on growth. Ideal candidates will have significant experience in B2B demand generation and proven success in campaign management. This position offers competitive benefits and the flexibility of a remote-first team.

Benefits

Flexible PTO

Medical, dental, and vision insurance

401(k) with match

Qualifications

• 5+ years in B2B SaaS demand generation & marketing operations.
• Expert-level HubSpot proficiency in various functions.
• Proven success in measurable pipeline delivery.

Responsibilities

• Own lifecycle automation, lead scoring, segmentation, and dashboards.
• Partner with Sales and CS to generate qualified pipeline.
• Build integrated campaigns targeting ICP-fit accounts.

Skills

B2B SaaS demand generation

HubSpot proficiency

Analytical rigor

Campaign creativity

Cross-functional teamwork

Tools

HubSpot

ZoomInfo

G2

SalesLoft

BI tools

Job description

Why This Role Exists

GaggleAMP has reached a key inflection point: our LTV:CAC supports further investment, and now we need marketing to scale pipeline generation with precision. Until now, marketing execution has been tactical; what we need is someone to own the strategy, execution, and measurement that prove marketing's impact on revenue.

Why It Matters Now

This role is central to our next stage of growth. Marketing is no longer about awareness or "fluff" - it's about running the revenue engine alongside Sales and Customer Success. Without it, we'll cap our growth. With it, we'll unlock consistent pipeline, faster payback, and readiness to scale ad spend.

Why It Matters to You

As Growth Marketing Manager, you'll sit at the heart of the revenue team. You'll own campaigns from top-of-funnel through expansion, be a HubSpot master as the system of record, and make sure every dollar of spend translates into qualified pipeline. Your work will be visible, measurable, and directly tied to company growth.

About GaggleAMP

GaggleAMP turns employees into powerful voices on social media. Our AI-enabled tools make advocacy simple, measurable, and scalable.

Our values guide how we work: Trust, Ownership, Transparency, Empathy, Learning, and Results. Every team member is expected to collaborate cross-functionally and deliver measurable outcomes.

The Role

We're hiring a Growth Marketing Manager to join our Revenue Team.

This role is designed for a marketer who can combine HubSpot mastery with a demand generation strategy to drive pipeline and revenue. You'll build full-funnel campaigns, own attribution and reporting, and ensure marketing's impact is measured in qualified opportunities and growth outcomes.

You won't sit on the sidelines - you'll operate at the center of the revenue team, working daily with Sales and Customer Success to align campaigns directly to business results.

What You'll Do

• HubSpot Leadership: Own lifecycle automation, lead scoring, segmentation, attribution, and dashboards
• Revenue Alignment: Partner closely with Sales and CS to generate qualified pipeline, support renewals, and drive expansion
• Full-Funnel Campaigns: Build and launch integrated campaigns spanning awareness through expansion, targeting ICP-fit accounts
• Pipeline Ownership: Track, optimize, and report funnel conversion (Lead → MQL → SQL → Opp) with direct accountability to revenue outcomes
• Attribution & Testing: Implement UTM rigor, A/B testing, and continuous optimization across campaigns
• Content Strategy: Create persona-driven assets (case studies, proof content, nurture flows) that enable Sales and CS
• Paid Media & SEO: Manage paid campaigns, SEO, and digital programs to drive qualified inbound traffic

Requirements

• 5+ years in B2B SaaS demand generation & marketing operations
• Expert-level HubSpot proficiency (automation, segmentation, attribution, lifecycle ops)
• Proven success running campaigns that delivered measurable pipeline
• Strong analytical rigor paired with campaign creativity
• Comfortable being accountable for revenue outcomes and working as part of a cross-functional revenue team
• Values-driven: Trust, Ownership, Transparency, Empathy, Learning, and Results

Bonus Points

• ABM/paid media campaign experience
• Familiarity with ZoomInfo, G2, SalesLoft, and BI tools

Benefits

• OTE: $100,000+
• Flexible PTO, remote-first team
• Medical, dental, vision, 401(k) with match

Does this Role Speak to You?

This is a growth-focused marketing role. You'll own the campaigns, systems, and reporting that make marketing directly accountable for revenue. If you are a HubSpot master, lead demand generation expert, and love to prove marketing's impact on pipeline growth - we want to meet you.