Growth Marketing Lead – Tokenized Assets & Ecosystem

The Bitcoin Street Journal; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Token rights / equity

Full benefits

Remote-first team

Strong investor backing

Job summary

Ondo Finance is seeking a Growth Marketing Lead to bridge GTM and marketing, driving partner success and ecosystem expansion for Ondo Global Markets and other products. You will identify growth opportunities, design data-driven campaigns, and ensure our tokenized assets are well-represented across the ecosystem.

This high-visibility, cross-functional role requires strategic thinking, operational excellence, and hands-on execution to scale our footprint with partners while navigating crypto

Qualifications

• Proven experience in growth and marketing within crypto, fintech, or DeFi.
• Strong client-facing communication skills to explain tokenized asset concepts.
• Solid understanding of onchain data, KPIs, and performance analytics.
• Familiarity with regulatory and compliance considerations (e.g., Reg S boundaries, geo-fencing, partner eligibility).
• Highly organized with strong project management abilities; able to lead multiple cross-functional initiatives.
• Able to operate in ambiguous, fast-moving environments.
• Familiarity with blockchain ecosystems, tokenized assets, or RWA products.

Responsibilities

• Oversee asset adoption growth across partners, chains, and regions.
• Design and execute joint campaigns to attract and retain users.
• Evaluate partner performance using onchain and campaign data.
• Ensure Ondo’s visibility across partner platforms with assets and copy.
• Monitor emerging RWA and DeFi trends to identify partnerships.
• Coordinate internally to ensure campaigns are compliant and on-brand.

Skills

Growth marketing

Crypto/DeFi experience

Data analytics

Regulatory knowledge

Project management

Cross-functional collaboration

Strategic thinking

Tools

On-chain analytics

Campaign tracking platforms

Job description

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• Location: United States
• Sector: Blockchain
• Source: web3.career

About the company

Hi, we’re Ondo Finance. Our mission is to provide institutional-grade, blockchain-enabled investment products and services. We have both a technology arm that develops decentralized finance technology, and an asset management arm that creates and manages tokenized funds.

We were the first company to tokenize exposure to US Treasuries, and have since expanded into several other assets. We are also focused on incubating protocols that can support both tokenized real-world assets and traditional crypto.

Founded by folks from Goldman Sachs Digital Assets Team, we’re backed by some of the best investors in the world including Founders Fund, Coinbase Ventures, Pantera Capital, Tiger Global, and more.

We are currently the leaders in the space in terms of AUM and are well capitalized to continue to grow the firm. We’re fully remote, with team members across the U.S.

About the role

We’re looking for a Growth Marketing Lead to sit at the intersection of our GTM and Marketing teams, driving partner success and ecosystem expansion for Ondo Global Markets and other Ondo products.

This role requires a balance of strategic thinking, operational excellence, and hands-on execution to scale Ondo’s footprint across new partners. You’ll identify growth opportunities, design data-driven partner campaigns, and ensure Ondo’s products are well-represented across our ecosystem. This is a high-visibility, cross-functional role that will shape how millions of users discover and engage with tokenized real-world assets onchain.

Responsibilities

• Oversee Ondo asset adoption growth across new partners, chains, and regions, identifying where Ondo can expand most effectively
• Design and execute joint campaigns to attract and retain users – owning campaign strategy, creative direction, and post-campaign analysis to ensure measurable success
• Evaluate partner performance using onchain and campaign data to refine strategy and optimize ROI
• Ensure Ondo’s visibility across partner platforms by collaborating on placements, creative assets, and copy that maximize discoverability and reinforce Ondo’s brand.
• Monitor emerging RWA and DeFi trends to identify opportunities for new partnerships, market entry, and storytelling that align with Ondo’s growth narrative.
• Coordinate internally across product, legal, operations, and design to ensure campaigns are compliant, on-brand, and technically supported

Requirements

• Proven experience in growth and marketing within crypto, fintech, or DeFi.
• Strong client-facing communication skills with the ability to explain complex tokenized asset concepts simply.
• Solid understanding of onchain data, KPIs, and performance analytics to inform strategy.
• Comfortable navigating regulatory and compliance considerations (e.g., Reg S boundaries, geo-fencing, and partner eligibility).
• Highly organized with strong project management abilities; comfortable leading multiple cross-functional initiatives simultaneously.
• Demonstrated ability to operate effectively in ambiguous, fast-moving environments.
• Familiarity with blockchain ecosystems, tokenized assets, or RWA products is essential.

What we offer

• Competitive compensation including salary, future token rights, and/or equity (according to your preferences) — we’re well-funded and believe that great talent deserves great compensation
• Full benefits (medical, vision, and dental) and flexible vacation policy (PTO)
• Small remote-first team across many countries — you’ll be an early team member helping shape our vision, culture, and design practices
• A+ colleagues — our team includes alumni from: Goldman Sachs, Blackrock, Two Sigma, Bridgewater, SpaceX, AWS, Meta, Google, McKinsey, Circle, Uniswap
• Best-in-class investors — we are proud to be backed by leading crypto experts and VCs, including Pantera Capital, Founders Fund and Coinbase Ventures

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