Growth Marketing Lead: Strategy to Execution

Mainely Grass; Newington (NH); On-site; USD 81,000 - 99,000; Full time

Job summary

Mainely Grass is seeking a Senior Marketing Manager to lead the day-to-day execution of our marketing function and help shape growth strategy. You will work closely with the CEO, department heads, and agencies to translate plans into actionable campaigns and maintain brand consistency.

This high-ownership role requires strategic thinking, attention to detail, and the ability to drive multi-channel campaigns across email, SMS, social, and web.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• At least 5 years of marketing experience, preferably in home services or local business.
• HubSpot proficiency preferred.
• Strong project management能力 to handle multiple campaigns and partners.
• Experience managing agencies, contractors, and media vendors with accountability to brand standards.
• Strong analytical skills to translate performance data into actions.
• Excellent written and verbal communication with high attention to detail.
• Creative thinker with ability to develop cross-channel campaigns.
• Self-directed, high ownership, capable of leading broad marketing responsibilities.

Responsibilities

• Develop and execute the annual marketing plan in partnership with the CEO, aligning campaigns, budgets, and priorities with growth goals.
• Own day-to-day marketing execution, coordinating internal teams and external agencies to deliver on time and on brand.
• Monitor and improve marketing performance across key metrics like lead volume and CAC.
• Keep website content fresh, manage landing pages, and oversee SEO changes and conversion improvements.
• Lead customer communication campaigns (email/SMS) with calendars and performance accountability.
• Collaborate with sales to re-engage past customers and rejected estimates via email/SMS with performance focus.
• Monitor reviews and maintain accurate digital listings to bolster online reputation.
• Manage organic social presence with a focus on educational content and brand voice.
• Act as brand steward to ensure consistent voice and visuals across all customer touchpoints.

Skills

Marketing strategy

Project management

Analytics

Communication

Creativity

Self-direction

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Job description

Mainely Grass is seeking a Senior Marketing Manager to lead the day-to-day execution of our marketing function and help shape growth strategy. You will work closely with the CEO, department heads, and agencies to translate plans into actionable campaigns and maintain brand consistency.

This high-ownership role requires strategic thinking, attention to detail, and the ability to drive multi-channel campaigns across email, SMS, social, and web.