Growth Marketing Lead — Remote

Blacksmith Agency LLC; Boston (MA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency is seeking a Growth Marketing Manager to lead strategy and execution across paid search, paid social, SEO and conversion optimization for a growing client portfolio. This senior role blends analytical depth with strong communication and client leadership, and supports cross-functional teams on strategy and results.

You will join strategic sales calls, shape roadmaps, oversee internal and external specialists and ensure campaigns deliver measurable outcomes across multi-channel

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4 and Google Search Console.
• Ability to articulate strategic recommendations for clients and account executives.
• Track record overseeing execution teams and ensuring deliverable quality.
• Strong analytical skills and fast diagnosis of performance issues.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel strategy

Google Ads

GA4

Search Console

Keyword research

Analytics

Strategic recommendations

Client leadership

Tools

Google Ads platform

GA4

Google Search Console

Job description

Blacksmith Agency is seeking a Growth Marketing Manager to lead strategy and execution across paid search, paid social, SEO and conversion optimization for a growing client portfolio. This senior role blends analytical depth with strong communication and client leadership, and supports cross-functional teams on strategy and results.

You will join strategic sales calls, shape roadmaps, oversee internal and external specialists and ensure campaigns deliver measurable outcomes across multi-channel