Growth Marketing Lead — Programmatic & Video

Luminik; New York (NY); Hybrid; USD 167,000 - 209,000; Full time

Job summary

Brex is seeking a Growth Marketing Lead, Programmatic & Video to shape investments across programmatic, YouTube, CTV, and online video. You’ll own a high-impact media portfolio across Brand + Growth and drive measurable impact with data-driven testing.

Based in our New York City office in a hybrid setup, you’ll collaborate with brand, PMM, and design teams, build audience strategies, and evolve our media operating model to support Brex's next phase of growth.

Responsibilities

• Own strategy, investment, and performance across programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels across Brand + Growth.
• Evolve Brex’s media operating model and partner ecosystem, including DSP/vendor evaluation, onboarding, agency and partner management, and development of scalable processes and best practices.
• Build integrated audience strategies using first-party data, intent, contextual, modeled, and third-party signals to reach priority audiences across the funnel.
• Build the measurement framework for the portfolio, partnering with Analytics and Data Science on attribution, incrementality, geo/holdout tests, brand lift, and approaches that connect upper-funnel investment to downstream business outcomes.
• Partner cross-functionally with Brand, PMM, and Design to translate campaign objectives and performance insights into media strategy, creative requirements, testing plans, and actionable learnings.
• Shape the future of the portfolio by identifying emerging channels, technologies, and AI-enabled opportunities and bringing clear recommendations into quarterly and annual planning.
• Build scalable governance and operating standards across programmatic media, including QA, risk controls, and documentation.

Skills

Programmatic media

Video/CTV advertising

Multi-channel portfolio

Measurement & attribution

Audience strategy

Stakeholder influence

Leadership & mentoring

Strategic thinking

Tools

DV360

The Trade Desk

DSPs

Job description

Brex is seeking a Growth Marketing Lead, Programmatic & Video to shape investments across programmatic, YouTube, CTV, and online video. You’ll own a high-impact media portfolio across Brand + Growth and drive measurable impact with data-driven testing.

Based in our New York City office in a hybrid setup, you’ll collaborate with brand, PMM, and design teams, build audience strategies, and evolve our media operating model to support Brex's next phase of growth.