Growth Marketing Lead, Mobile Apps (End-to-End, AI-Driven)

Hiya; Seattle (WA); Hybrid; USD 146,500 - 175,000; Full time

Benefits offered by this job

Equity compensation

401K plan

Self managed vacation

15 Paid holidays

Job summary

Hiya is seeking a consumer marketing leader to own the consumer apps marketing end-to-end. You will define strategy, write positioning, build ads, run campaigns, and optimize channels to grow app installs and engagement.

You’ll shape app store presence, experiment with AI-driven growth, and articulate a clear consumer voice in partner discussions while collaborating closely with Product and Engineering. This is a greenfield consumer marketing function in a hybrid Seattle-based role, with a focus

Qualifications

• Experience leading consumer marketing, with ownership of B2C / app marketing from strategy to execution.
• Strong understanding of ASO, mobile channels, lifecycle metrics (MAU, retention, CAC).
• Ability to build social, community, and influencer strategies and execute them.

Responsibilities

• Own the consumer marketing strategy for Hiya’s apps, from positioning to campaigns.
• Run end-to-end acquisition, plan channels, and create ads with a rapid testing mindset.
• Own app store presence (Listing, ASO) and drive downloads.
• Build social and community presence across platforms and determine where to engage (TikTok, Reddit, etc.).
• Oversee growth metrics: MAU, retention, CAC; iterate based on data.
• Collaborate with product to shape pricing/packaging based on acquisition signals.
• Translate consumer wins into operator proof for partnerships and scale with networks.
• Work with Product + Engineering on roadmap and create the consumer marketing playbook.

Skills

Consumer marketing

B2C / app marketing

ASO

Lifecycle marketing

Social media & influencer

B2B awareness

Job description

Hiya is seeking a consumer marketing leader to own the consumer apps marketing end-to-end. You will define strategy, write positioning, build ads, run campaigns, and optimize channels to grow app installs and engagement.

You’ll shape app store presence, experiment with AI-driven growth, and articulate a clear consumer voice in partner discussions while collaborating closely with Product and Engineering. This is a greenfield consumer marketing function in a hybrid Seattle-based role, with a focus