Consulting Marketing Lead - Industry

ZS; Chicago (IL); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Comprehensive total rewards package

Flexible working model

Professional development opportunities

Job summary

ZS is seeking a Growth Marketing Lead – Industry to develop and execute high-impact marketing campaigns that enhance awareness and drive growth across Industry teams. The role involves translating business objectives into actionable marketing plans, developing integrated event strategies, and leveraging insights to optimize performance.

The ideal candidate will have over 6 years of B2B marketing experience, exceptional project management skills, and a client-first mentality. ZS offers a hybrid working model, ensuring flexibility between remote and on-site presence.

Qualifications

• 6+ years of marketing experience in B2B marketing, consulting, or related field.
• Strong project management and ability to manage multiple workstreams simultaneously.
• Comfort working cross-functionally in a matrixed environment.

Responsibilities

• Develop a deep understanding of ZS’s industry capabilities.
• Translate business plans into multi-channel activation plans.
• Monitor campaign performance against defined KPIs.

Skills

B2B marketing

Project management

Analytical thinking

Relationship-building

Communication

Event strategy alignment

Job description

ZS is a management consulting and technology firm focused on improving life and how we live it.

As a Growth Marketing Lead – Industry, you will translate priorities into high‑impact campaigns, content, and activation programs that drive awareness, engagement, and pipeline growth across our Industry teams.

What You’ll Do

Industry go‑to‑market planning and execution

• Develop a deep understanding of ZS’s industry capabilities and competitive landscape
• Partner with industry SMEs to manage plan and campaign delivery
• Translate business plans into multi‑channel activation plans and campaigns
• Develop integrated event activation strategies that align event investments to industry growth objectives, account priorities, and campaign goals

Campaign & Content Activation

• Execute integrated, industry‑led marketing campaigns aligned to core industry narratives
• Develop and operationalize flagship POVs, articles, webinars, and conversion assets
• Partner with SMEs to translate complex industry topics into clear, compelling stories
• Develop and deploy selling tools, messaging, and playbooks
• Deliver high‑quality campaign and asset execution with strong attention to detailManage multiple workstreams with clear timelines and accountability
• Support activation of campaigns through sales channels and account‑based motions
• Develop event‑specific narratives, thought leadership themes, executive messaging, and content strategies that reinforce industry positioning and differentiation
• Partner with SMEs and business leaders to shape speaking opportunities, session concepts, executive engagements, and client‑facing experiences

Performance Tracking & Insights

• Monitor campaign performance against defined KPIs (awareness, consideration, conversion)
• Use insights to optimize targeting, messaging, and channel mix
• Support reporting on marketing impact and ROI
• Maintain structured documentation of campaigns, assets and outcomes
• Maintain accountability for MyCRM utilization and reporting to ensure visibility into marketing‑driven and influenced impact

What You’ll Bring

• 6+ years of marketing experience in B2B marketing, consulting, or related field
• Strong project management and ability to manage multiple workstreams simultaneously
• Comfort working cross‑functionally in a matrixed environment, influencing without direct authority
• Excellent relationship‑building and communication skills, able to engage senior stakeholders internally and externally
• Ability to translate business objectives into structured marketing plans
• Strong analytical thinking and ability to solve ambiguous, cross‑functional problems
• Proven experience delivering end‑to‑end marketing programs or campaigns
• Ability to develop clear, concise, executive‑ready messaging and materials
• Skilled in translating technical/complex topics into compelling narratives
• Demonstrated ability to align event investments with business objectives, brand positioning, relationship development, and pipeline growth
• Strong stakeholder management skills with experience coordinating across business leaders, sales teams, SMEs, external partners, and event organizers
• Fluency in English
• Client‑first mentality
• Intense work ethic
• Collaborative spirit and problem‑solving approach

How you’ll grow

• Cross‑functional skills development & custom learning pathways
• Milestone training programs aligned to career progression opportunities
• Internal mobility paths that empower growth via s‑curves, individual contribution and role expansions

Perks & Benefits

At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS.

Hybrid working model

We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on‑site presence at clients/ZS offices for the majority of our week.

Travel

Travel is a requirement for client‑facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client‑facing ZSers should be prepared to travel as needed.

Equal Opportunity

ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.