Growth Marketing Lead, Gaming

Arbitrum; New York (NY); Hybrid; USD 80,000 - 150,000; Full time

Job summary

An innovative firm is seeking a Growth Marketing Lead to drive user adoption of Web3 games on the Arbitrum platform. This role is vital for crafting and executing growth strategies that combine traditional and Web3 marketing techniques. You'll collaborate with gaming partners to enhance their on-chain success while building strong relationships and providing strategic insights. Join a passionate team that values creativity and collaboration, and help shape the future of blockchain gaming in a dynamic environment that encourages growth and innovation. If you have a strong background in gaming marketing and a desire to disrupt the status quo, this is the perfect opportunity for you.

Benefits

Remote-first global workforce

Annual company offsite

Subsidized attendance to industry conferences

Medical, dental & vision coverage

401k retirement plan + company match

Home office ergonomic equipment matching program

Qualifications

• 5+ years of growth management experience in Web2 and Web3.
• In-depth knowledge of Web3 gaming and user funnel challenges.

Responsibilities

• Develop user growth strategies for gaming partners on Arbitrum.
• Serve as a strategic growth consultant for gaming partners.

Skills

Growth Management

Web3 Marketing

Gaming Ecosystem Knowledge

Communication Skills

Entrepreneurial Mindset

Job description

At Offchain Labs, we are not just building products — we’re leading a movement.

We are committed to creating a decentralized, secure, and transparent future through blockchain technology. Our mission is to push the boundaries of blockchain innovation and foster a creative, collaborative, and inclusive culture where ideas can come to life. We know that the future of blockchain technology is limitless, and the best way to achieve this is by working with the brightest minds.

We’re looking for thinkers and doers who are eager to embrace new challenges and seek solutions that will push existing boundaries. If you believe in the importance of transparency, trust, and the decentralization of control, and if you’re curious, adaptable, and want to disrupt the status quo, then we want to hear from you.

Why Offchain Labs?

Our team is committed to bridging the gap between the current state of blockchain and its potential. Our flagship product, Arbitrum One, is a dominant force in Ethereum scaling and is trusted by enterprises, developers, and users worldwide. But that’s just the beginning. Our passionate team is constantly building on this success, rolling out innovative tools such as Arbitrum AnyTrust, Arbitrum Orbit, Stylus, BoLD, and Arbitrum Nitro. Offchain Labs also contributes to the Ethereum core protocol with the Prysm consensus client.

Following the successful raising of $3.8M in seed funding in January 2019, as well as $20M in Series A and $100M in Series B funding in 2021, we are looking to expand our team. We invite individuals with a strong interest in blockchain and a talent for approaching problems from unique perspectives to join us in shaping the future of this dynamic field.

Offchain Labs is seeking a Growth Marketing Lead who can drive the user adoption of Web3 games with innovative Web3 growth techniques to drive the success of games launching on Arbitrum. Your role is central to ensuring growth and success of the games you work with to deliver successful player adoption and on-chain activity. You will provide consultations to our partners and you will also be responsible for running growth campaigns for our partners.

What you'll do:

• Develop and execute comprehensive user growth strategies for gaming partners on Arbitrum, combining traditional and web3 marketing techniques including social campaigns, content creator activations, digital marketing, and innovative web3-native engagement methods like NFT and token-based esports activations.
• Design and implement strategic growth incentive campaigns for the Arbitrum gaming ecosystem, working closely with the gaming partnerships team to align partner objectives with increased on-chain activity.
• Serve as a strategic growth consultant to gaming partners, deeply understanding their needs and crafting tailored solutions to accelerate their on-chain adoption and success.
• Orchestrate end-to-end marketing campaigns in collaboration with community, partnership, and product marketing teams to ensure consistent messaging and maximum impact across all channels.
• Build and maintain strong relationships with external stakeholders, providing strategic input on go-to-market strategies, sharing market insights, and driving cross-functional collaboration to achieve ambitious partner growth targets.
• Establish and evolve growth frameworks and community engagement programs that strengthen the cohesion and vitality of Arbitrum's gaming ecosystem.

What you'll need:

• Gaming and/or Web3 professional marketing experience is highly preferred. 5+ years in growth management, in relation to Web2 and Web3 related growth experiences; case study & presentation required during the interview.
• In-depth knowledge of the Web3 gaming ecosystem.
• Good grasp of Web3 gaming user funnel challenges and cross-platform user journey.
• Effective relationship builder with strong communication skills for our partners.
• Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done.
• Be able to work across time zones with global partners.
• Strong spoken and written English communication skills.

Perks:

• Remote-first global workforce + soon to open NY office
• Annual company offsite (last year, Bahamas!)
• Opportunity for subsidized attendance to industry conferences
• Medical, dental & vision coverage (US + some other countries)
• 401k retirement plan + company match (US only)
• Home office set up / ergonomic equipment matching program.

Attention Offchain Labs Job Seekers:

Please be advised that there has been a rise in fraudulent recruiter activities, particularly within the Web3 space. If you would like to confirm whether someone is an OCL employee or the legitimacy of an offer you received, please email [e-mail]

At Offchain Labs, we believe that diversity, equity, inclusion and belonging are essential to our success. We are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.