Growth Marketing Lead – Consumer & Mobile

CodeSignal; San Francisco (CA); On-site; USD 125,000 - 180,000; Full time

Job summary

A leading company in the tech industry is seeking a Growth Marketing Lead to spearhead consumer growth initiatives for their web-based learning platform and new mobile app. This role demands creativity and a non-traditional approach to marketing, focusing on impactful guerilla tactics. If you have a passion for understanding consumer behavior and have experience in consumer growth, this is the opportunity for you.

Benefits

Competitive salary

Equity options

Medical, dental, and vision coverage

401k matching

Unlimited time off policy

Qualifications

• 3-6 years of experience in consumer/mobile growth marketing.
• Experience in launching and growing mobile apps, especially in education or productivity.
• Knowledge of Gen Z behaviors and marketing strategies.

Responsibilities

• Develop and execute tactics to grow awareness for mobile app and desktop platform.
• Drive user growth through creative channels like campus activations.
• Collaborate with cross-functional teams for go-to-market strategies.

Skills

Creative marketing campaigns

Consumer understanding

Guerrilla marketing

Job description

Growth Marketing Lead – Consumer & Mobile

Join to apply for the Growth Marketing Lead – Consumer & Mobile role at CodeSignal

Growth Marketing Lead – Consumer & Mobile

Join to apply for the Growth Marketing Lead – Consumer & Mobile role at CodeSignal

CodeSignal is how the world discovers and develops the skills that will shape the future. Our skills platform empowers teams to go beyond skills gaps, with hiring and AI-powered learning solutions, and helps individuals cultivate the skills they need to level up. Wherever you are on your journey, CodeSignal’s hiring and learning solutions meet you there and get you where you need to go.

Skills

Having powered millions of skills evaluations, CodeSignal is trusted by leading companies like Netflix, Capital One, Meta, and Dropbox, and is used by learners across the globe. Some of our latest accomplishments include:

• Ranking #2 in Education on Fast Company's prestigious World’s Most Innovative Companies of 2025 list
• ️ Being recognized by TIME magazine as one of the World’s Top EdTech Companies of 2024
• Getting Certified as a Best Place to Work 2023-2024
• Launching our AI-tutor Cosmo alongside our practice-first learning product
• Seeing Cosmo featured in Times Square three times in as many months
  
  

What makes a Signalite?Signalites are the incredible people who make up CodeSignal’s global team. We believe every Signalite should be given the context to understand decisions, the freedom to act independently, and the responsibility to do what’s right. These principles build upon each other to drive motivation, speed, innovation, and a results-oriented, high-performing culture. We believe that culture is not just about principles, but also behaviors. This belief can be seen and felt in everything we do as Signalites.

The RoleWe’re looking for a scrappy, creative, and relentless Growth Marketing Lead to ignite consumer growth across our web-based learning platform and our new mobile app—like Duolingo for business skills. You’ll be the first dedicated consumer marketer at CodeSignal, responsible for crafting and executing guerrilla-style tactics that drive explosive growth among students, early-career professionals, and lifelong learners—whether they’re learning on the go or from their laptop.

This is not a traditional growth role. We’re not looking for someone to just optimize paid channels or scale SEO content. We want a guerrilla marketer who thrives on experimentation, finds clever paths to go viral, and loves understanding what makes consumers tick. You’ll be a one-person growth engine, but you’ll have budget, support, and deep cross-functional collaboration with leadership, product, design, and marketing.

What You'll Do

• Develop and execute scrappy, high-impact acquisition tactics to grow top-of-funnel awareness for both our mobile app and desktop learning platform for individuals
• Drive early user growth through creative channels like campus activations, referral programs, influencer partnerships, and unconventional viral campaigns
• Experiment rapidly to uncover what resonates with 18–24 year olds and other consumer learner segments
• Collaborate with Product, Design, and Brand & Comms to align go-to-market strategies with learner insights and in-product behavior
• Double down on high-performing channels and campaigns to create momentum and inform future growth efforts
  
  

What Success Looks Like

• A measurable increase in top-of-funnel activity: more consumer signups, mobile downloads, and learning session starts across both app and desktop
• Early traction and word-of-mouth momentum within key communities—especially students and early-career professionals interested in business skills
• Clear signals that non-engineering users are engaging with Learn content on topics like AI, communication, and leadership
• Repeatable tactics and growth loops that can be tested, refined, and expanded over time
  
  

You Might Be a Fit If You

• Have 3–6 years of experience in consumer/mobile growth marketing
• Have launched (and grown) a mobile app—especially in education, productivity, wellness, or social platforms
• Have driven top-of-funnel acquisition through scrappy, creative campaigns (not just paid media or SEO)
• Are deeply tuned into how Gen Z thinks, talks, shares, and learns—bonus if you've marketed to students or built campus ambassador programs
• Don’t just come up with ideas—you roll up your sleeves and bring them to life, fast
• Can point to campaigns or tactics that created momentum or breakout growth
• Are curious about what makes learners try something new—and obsessive about what gets them to stick around
  
  

The SalaryIn accordance with local regulations in jurisdictions where CodeSignal may hire, we are projecting an annual base salary in the range of USD $125,000-$180,000. This range encompasses all seniority levels eligible for this position. Offer packages often contain additional compensation in the form of commission or performance bonuses, equity, and/or benefits such as those listed below. Offers are awarded on an individual basis and are subject to factors such as, without limitation, a candidate’s level of experience, growth trajectory, and local labor market. Employees' compensation is reviewed and adjusted regularly.

Why You’ll Love It Here

• Globally distributed, fully remote team
• Competitive salary, equity, and bonus comp packages
• ???? Medical, dental, and vision coverage
• 401k matching (US) or pension fund contributions (Global)
• Unlimited time off policy
• Learning & Development benefits
• Physical & Mental health benefits
• Equipment & generous home office setup stipend
• Team activities and get-togethers to connect with your fellow Signalites
• A challenging and fulfilling opportunity to join a fast-growing SaaS company
  
  

We know that great work comes from great, and inclusive teams. At CodeSignal, we specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our customers and helps us all grow as Signalites and individuals. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. CodeSignal is proud to be an Equal Opportunity Employer.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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