Growth Marketing Lead: Build Rapid Growth & Impact

Benjamin Franklin Plumbing, LLC; Grand Rapids (MI); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

401K matching

Health insurance

Paid time off

Bonus based on performance

401K + Employer Match

Paid time Off

Advancement opportunities

Job summary

Benjamin Franklin Plumbing, LLC is seeking a strategic marketing leader to own and execute our comprehensive marketing strategy across digital, content, and local channels. You will optimize Google Business Profile, manage LSAs, oversee SEO and AI-driven optimization, and lead website and CMS improvements.

You will drive social media, email campaigns, and analytics to improve leads, conversions, and online reputation, while collaborating with leadership to expand in West Michigan.

Qualifications

• Experience with Google Business Profile and Google Local Services Ads.
• Strong SEO, PPC and analytics skills.
• Ability to lead marketing across channels and measure outcomes.
• Familiarity with AI-driven search optimization and CMS platforms.

Responsibilities

• Develop and execute the full marketing strategy for the company.
• Manage Google Business Profile optimization and LSAs.
• Oversee online reputation, reviews, and email marketing campaigns.
• Lead SEO, PPC campaigns, and AI-driven optimization efforts.
• Manage website and CMS (WordPress) updates and improvements.
• Drive social media strategy and content creation.
• Coordinate community outreach and local events.
• Analyze marketing data and report on performance.

Skills

Google Business Profile

Google Local Services Ads

Google Ads

SEO

AI-driven search optimization

Website management

WordPress

Social media management

Email marketing platforms

Analytics and reporting tools

Graphic design platforms

CRM or ServiceTitan

Tools

CMS (WordPress)

CRM (ServiceTitan)

Canva

Adobe Creative Suite

Google Analytics

Job description

Benjamin Franklin Plumbing, LLC is seeking a strategic marketing leader to own and execute our comprehensive marketing strategy across digital, content, and local channels. You will optimize Google Business Profile, manage LSAs, oversee SEO and AI-driven optimization, and lead website and CMS improvements.

You will drive social media, email campaigns, and analytics to improve leads, conversions, and online reputation, while collaborating with leadership to expand in West Michigan.